LinkedIn statistics marketers should know in 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be.

These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023.

These LinkedIn stats will bring you up to date on the value of LinkedIn as a network, and provide insight into how to expand your reach. We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023.

Let’s dive in.

Table of contents:

• LinkedIn demographics statistics
• LinkedIn usage statistics
• LinkedIn advertising and marketing statistics
• LinkedIn Engagement Statistics

LinkedIn demographics statistics

1. More men use LinkedIn than women

Worldwide, men tend to use LinkedIn more than women. As of January 2022, 57.2% of users were male and 42.8% were female. The numbers of users are skewed slightly higher to male in the United States, at 58%.

Note: Sprout Social acknowledges gender beyond male and female; we are presenting the stats as reported by the source. Statista limits its gender reporting to male and female.

2. Members in the US are generally older than global users.

LinkedIn usage statistics on age of users vary globally. As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% of LinkedIn users while only 2.9% of people over 55 were using the platform. No statistics were provided for users aged 35–54.

In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. No statistics were provided for users aged 50 and over.

So although the Gen Z user cohort appears consistent both globally and in the US, users in the United States alone tend to be a bit older.

3. At least half of LinkedIn’s members’ households earn more than $75,000

LinkedIn demographics indicate that more than half of users have higher incomes. A December 2022 survey indicated that 53% of LinkedIn users in the United States had a high monthly household income. The year before, Pew research showed that 50% of LinkedIn users had a household income of more than $75,000. That 2022 survey found that 29% of user’s households would be considered middle-income, while only 17% would be considered low-income.

This correlates with the Pew study which found that 21% of US users’ income was between $50,000 and $74,999, 21% was between $30,000 and $49,000. Only 12% of LinkedIn users had an income less than $30,000.

4. More than half of LinkedIn’s members have at least a bachelor’s degree

These LinkedIn numbers are not surprising when we consider the LinkedIn members’ education statistics. In December 2022, one third of LinkedIn members had a bachelor’s degree or its equivalent and another 23% held a master’s degree or its equivalent. Just 2% had a secondary level education. This is an 8% decline in high school users from February of 2021.

5. LinkedIn is favored by suburban and urban dwellers

A Pew research study determined that 30% of LinkedIn users lived in urban centers, 33% lived in the suburbs and only 15% lived in rural areas.

6. LinkedIn has more than 900 million member in 200 countries and regions

The question of LinkedIn usage statisticshow many users are on LinkedIn worldwide was  answered in LinkedIn’s second quarter of fiscal year 2022 update. The number of current members is in excess of 900 million. And 3 new members sign up every second!

At this time, there are over 61 million companies listed on LinkedIn.

LinkedIn usage statistics

7. There are more than 199 million members in the US alone

As a country, the United States clearly represents the most members on LinkedIn. However, as a region, Asia Pacific (APAC) has the most members at 227 million. North America, or NAM, is next with 220 million members, then EMEA, Europe, the Middle East and Africa is next with 210 million. Latin America (LATAM) is last on this list with 109 million members.

LinkedIn is available in 26 languages, including Arabic, Chinese, Hindi and Turkish.

8. Most desktop traffic to LinkedIn comes from the US

With these LinkedIn numbers, it’s no surprise that the largest share of desktop traffic to LinkedIn comes from the US. As of May 2022, 31.28% of this traffic came from the United States, 7.08% came from India and 5.99% came from the United Kingdom. Brazil and Canada rounded out the top 5 with 4.39% and 4.11% respectively.

9. More than 137 million US LinkedIn members use the platform daily

In December of 2022, data indicated that 69% of US users were on LinkedIn daily, 15% used it several times a week and another 5% used it once a week. LinkedIn’s most up-to-date statistics do not contain data on the number of monthly average users (MAU). But, it was projected that in 2022 MAU in the US alone would reach 66.8 million, a 2.1 million gain over 2021.

Also, App Ape reported that 48.5% of US LinkedIn app audiences were monthly average users in 2021. In that same year, 17.1% of US Android LinkedIn app owners used the app daily.

10. The average visit to LinkedIn is just over 7 minutes long

There were 1.7 billion visits to LinkedIn in December 2022 , a 16.86% increase over November. The average visit lasted 7.27 minutes and, on average, 7.66 pages were visited. These LinkedIn stats refer only to desktop traffic.

LinkedIn advertising and marketing statistics

11. The #1 platform for B2B marketers

According to a study by LinkedIn, it’s the leading platform for lead generation. And, 4 out of 5 of its 900 million members drive business decisions. That’s over 720 million members! Even when membership was only 850 million plus, LinkedIn reached 180 million senior level influencers. And, a LinkedIn audience has twice the buying power of the average online audience.

Compared to other social channels, 82% of B2B marketers obtain their greatest success with LinkedIn. A staggering 93% of B2B marketers used LinkedIn for organic social marketing in the 12 months preceding October 2021. And 77% said they saw their best organic results from LinkedIn. Of the 77% of B2B respondents who used paid social media platforms, 75% chose LinkedIn in that same time period, saying it produced the best results. So, it’s not surprising LinkedIn generated 3.8 billion in ad revenue in 2021, which revenue is expected to increase to 7.7 billion by 2026.

12. Ads on LinkedIn do especially well

Ads on LinkedIn garner a 33% increase in purchase intent for brands. When they advertise on LinkedIn, brands can see a 2–3x lift in their brand attributes. Marketers experience a conversion rate up to 2x higher on LinkedIn. And audiences that have been exposed to brand and acquisition messages on the platform are 6x more likely to convert.

13. Highly effective channel for lead generation

LinkedIn is rated as the most effective channel for driving high-quality leads by 40% of B2B marketers. In fact, 89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them. It only makes matters better that LinkedIn’s cost per lead is 28% lower than Google AdWords.

And, 35% of B2B marketers ranked LinkedIn as the most important social media network overall in 2021. With all that LinkedIn has to offer marketers, it’s no surprise that 97% of B2B marketers use LinkedIn for content marketing.

According to the latest LinkedIn statistics, the platform has an audience reach of 199 million users in the US alone.

LinkedIn Engagement Statistics

14. Complete your LinkedIn page

Pages with complete information get 30% more weekly views. LinkedIn best practice is to fill in all the information including your logo, overview, organization information and so forth. Don’t forget, members can search you by keywords, so the more complete and relevant your page is, the better. Companies that have done this and are active on their pages see a 5x lift in page views, a 7x lift in average impressions per follower and an 11x lift in clicks per follower. And, companies that post on LinkedIn weekly will see a 2x higher engagement rate.

15. Listicles and LinkedIn Polls seem to do best on LinkedIn

Text only posts should not be ignored. They are still quite common on LinkedIn and can do a lot to engage your target audience when employed strategically. The character limit for posts has changed to 3000 in 2023 which can be anywhere between 500 and 1000 words. Use hashtags. They can be searched in LinkedIn, bringing users straight to your content.

An independent study of 3000 posts on LinkedIn found long-form content of 1900-2000 words seemed to get a the most views, likes, comments and shares on LinkedIn. And if those posts were broken up by 5, 7 or 9 headings they gained 50%, 33% and 47% more views than a single heading post, respectively.

Listicles, especially “how-to’s” do very well on LinkedIn. In fact, the independent study found that a “how-to” post performs 31.5% better in terms of LinkedIn analytics than all other types of posts.

LinkedIn Polls help you engage with your audience because they get to give their opinions about the questions you pose. Use them to learn about pain points, what they’re looking for from your brand and more. Your question should be engaging and relevant. You can give up to four answer choices. Use the number that will best allow your ideal audience members to share their opinions. Not only do these polls engage your audience, but you can learn a great deal about them to help you in your future marketing efforts.

This LinkedIn Poll by Sarah Johnston got 6,290 votes and 160 comments.

Imagine what you could do with the right question.

17. Images have a marked effect on engagement

Using images in your posts results in a 98% higher comment rate compared to text only posts. And for ads with a single image, larger images of 1200 x 627 pixels garner up to a 38% higher click-through rate. In the case of images, sometimes more is better. Custom collages of 3–4 images in a post perform particularly well for companies. And the independent study mentioned above indicated that posts with a single image are over 2x as engaging as a text only post. Posts with 4 images are almost 4x as engaging and those with 8 images are almost 10x as engaging. Further, having 8 images is nearly 4x as engaging as a single image post.

18. Video is becoming more impactful on LinkedIn

Video gets 5x more engagement on LinkedIn. Users will engage with video ads nearly 3x longer than other types of ads. Since videos are often watched without sound, it’s a good idea to add captions to attract and engage your audience. And, show them what you want them to see within the first 10 seconds before you lose their attention. LinkedIn’s research shows that members are 20x more likely to share a video on LinkedIn than any other type of post. Plus, 73% of B2B marketers say that video positively impacts their marketing return on investment.

According to LinkedIn, you can use YouTube videos too, and they will play directly in your feed, generally resulting in a share rate of 75%.

Video is so versatile. You can share just about anything. It doesn’t only have to be ads. You can share your brand values, news, and information on upcoming events or opinions on social issues that matter. In fact, data from the Index indicate that 71% of consumers think it’s important for brands to raise awareness and take a stand on sensitive issues. This is a great way to engage with and grow your audience, especially if you take advantage of the many tools available to you on LinkedIn.

People tend to favor short-form videos, which they find 2x more engaging than long-form videos. And, according to the Index, 34% of consumers want to see authentic, less produced videos. Only 26% would like to see polished, highly produced video.

LinkedIn Live videos get 24x more engagement than static posts. Live stream also gets 7x more reactions and 24x more comments than other videos.

You can keep up with this influx of comments from LinkedIn Live with Sprout Social’s Smart Inbox, one of its social media management tools. The Smart Inbox consolidates all of your incoming messages in one place so you don’t have to go from platform to platform to engage with your audience.

LinkedIn recommends that you have a moderator for your live streams and plan to stream for at least 15 minutes to allow your followers time to join. Your audience will keep building as you stream. Use #LinkedInLive in your stream description as well as any other relevant hashtags. This will help you grow your audience beyond your followers.

18. LinkedIn features help you extend your reach

The minimum audience size to run an advertising campaign on LinkedIn is 300 members, but you should shoot for 50,000 or more for text or single image ads. You can increase your reach by using LinkedIn’s “lookalike audience” feature. This targets people or companies with similar characteristics to your matched audience segment. Using this feature can increase the size of your original audience by up to 15x, not including your original matched audience.

And, you can extend your reach further with the LinkedIn Audience Network feature. It delivers your single image, carousel and video ads beyond your LinkedIn feed to users on third-party apps and sites.

Over 9 million users have turned on LinkedIn Creator Mode since it was launched at the beginning of 2021. Using Creator Mode allows you to grow your reach and influence by helping you establish thought leadership through the content you create and share.

To learn more about the tools you can get access to through creator mode, including LinkedIn Live, visit LinkedIn Creator Mode Help/Answer.

Creator Mode can have a profound impact for marketers. Thought leadership is critical to 79% of potential buyers in determining which providers they want to learn more about. And 70% of potential B2B buyers say LinkedIn is one of the most trusted sources of that information. Another 75% say thought leadership helps them determine which vendors to choose.

Thought leadership important to 90% of B2B decision makers. Almost half of all C-suite executives will spend at least one hour per week engaged with this type of content.

Improve your LinkedIn marketing strategy in 2023

In 2022, LinkedIn was ranked number 7 in the top ten fastest growing brands worldwide, based on brand value growth (68%). It was one of only two social media networks in the rankings; YouTube was the other. And LinkedIn’s tools, such as Creator Mode and Audience Network, help you to extend your reach and engage new audiences. As these LinkedIn statistics and data have shown, executives, decision makers, buyers and marketers are all networking and growing their business on LinkedIn. Isn’t it time you used LinkedIn for business? Sprout has all the tools you need to do so effortlessly, including the Smart Inbox to help you keep the conversation going smoothly across social platforms.

The post LinkedIn statistics marketers should know in 2023 appeared first on Sprout Social.

from Sprout Social https://ift.tt/t2HpEgJ
via IFTTT

The complete guide to TikTok analytics

7 tips to creating your first sign up form for faster email list growth

Your sign up form is one of the most important things to consider when planning your email strategy. After all, it’s one of the key steps to growing your email list and generating more leads.

The key to email marketing success is to grow a healthy, permission-based list. This means that your subscribers are opting in to your list because they want to hear from you. And when a subscriber opts in to your list, they’re more likely to be engaged with your emails.

But you can’t just throw up a sign up form and expect to see your subscribers grow from day one. There are a few best practices that you need to follow to ensure your email sign up form grabs the attention of a potential subscriber and leads to a subscribers for life.

Tips for creating your first sign up form

Email is one of the best ways to connect with your customers and build stronger relationships. And it all starts with a strong sign up form. Use all of these tips when creating your first email sign up form.

1. Be crystal clear what they are signing up for

Your sign up form should be easily understood and tell subscribers exactly what they’re signing up for.

It should include a clear benefit of signing up, including what subscribers should expect to receive from you and how often. This can help set expectations up front and reduce the risk of spam complaints or unsubscribes.

The best types of forms are short, clear and concise.

Another way to attract subscribers is to offer a compelling incentive (also known as a lead magnet) as a thank you for signing up. Think of it like a transaction—if a subscriber gives you their email address, they are expecting something in return.

The following example from Muzli, a newsletter for designers, clearly states that subscribers will be signing up for their weekly digest, filled with short and sweet bundle of popular and inspiring stuff from the past week.

2. Create a stand out call to action

A strong call to action (CTA) can help emphasize the importance of signing up for your email list.

Placing some urgency in your CTA can encourage visitors to take action (Think “Join now!” or “Yes, I want in!”). Nobody wants to “sign up” for your email list; they want to opt in to receive valuable content that only you can give them. 

Use action words such as:

• Download
• Get
• Submit
• Send
• Start
• Try
• Reserve
• Take
• Upgrade
• Explore
• Save
• Go 

And add some excitement in your CTA. If you make it sound exciting, your potential subscribers will also be excited.

Here’s a fantastic example from Vocal coach Felicia Ricci of a CTA that creates excitement and clearly stands out as something a little different: 

3. Limit your ask 

Don’t ask for too much information from your subscribers or risk losing their interest.

Keep your fields to a minimum to decrease friction. (The more you ask of someone, the less likely they are to sign up for your emails.)

This example from author Marie Forleo keeps it really simple, asking for a subscribers name and email address only.

4. Use contrasting colors

To get more people to notice your form and sign up, it needs to stick out and capture your visitors’ attention. To make this happen, using contrasting color on the website it will be located is key.

Try to establish some level of contrast so that people aren’t blind to it.

“Draw attention to your form by using colors that contrast with the page's design or changes to the page's layout pattern to interrupt a viewer's mental scan of your content. If your page content is two columns, consider interrupting with a full width inline form."

Jesse Kennedy, AWeber Creative Director

In this sticky horizontal form (aka, one that follows you down the page as you scroll) below, Dadsigner, a design focused lifestyle blog, uses a yellow background and gray button to create contrast for both the form and the call to action button. This contrast catches people’s attention on the predominately white background of the site.

5. Placement, placement, placement

As we just discussed, different types of forms can yield different results so it’s important to keep testing. What might be a high-converting (in this case, conversions referring to sign ups) placement for someone else might not work for you.

A good rule of thumb is to find the most noticeable yet natural placement that doesn’t interrupt the experience someone has with your site.

Whether you go for a pop-up, slide-in, exit intent or a classic embedded form, always test to see what types of forms your audience responds well to. (This goes for different pages of your site, as well.)

The sign up form on our blog post is a perfect example, we tested different locations and found a location to the left of the content performed the best.

Related: Your start-to-finish plan to get 1,000 email subscribers

6. Immediate confirmation

Fantastic, you’re on your way to setting up a high converting sign up form. You just have one more step to complete to make sure the email addresses you collect are high quality – set up your confirmation email.

A confirmation email is an email which is automatically sent once a subscriber signs up for your list. There are a few reasons a confirmation email is important:

• Reassures your new subscriber that you have received their information.
• Strengthens your future email deliverability by verifying the email provided is correct.
• Improves your future opens and clicks because if a subscriber takes the extra step to confirm their email, they will be more engaged.

Your confirmation email should thank the subscriber for signing up and asking them to click a link to confirm their subscription. This double-opt in confirmation, verifies they indeed want to receive future content from you.

Here’s a perfect example of a confirmation email from The Disney Food Blog:

7. Test and test again and again

Once you create your sign up form and have it added to your site you’ll start getting subscribers. 

But is this form generating as many subscribers as it can be?

That’s where split testing comes in. Split testing gives you the opportunity to compare two different variations of the form to see what your audience responds to best. 

Split testing is a great way to optimize your form and to understand your customers better. For example, you may learn that your customers tend to sign up at a higher rate with a yellow CTA button than a blue button. 

If you change to the optimized button color — in this case the yellow button — more folks visiting your site will join your list. A subtle change like this will lead to building your email list faster.

Here are a few ideas that you may consider testing:

• Location of your form
• Color of your call to action button
• Any copy on the form
• Include an image 
• White background or color background

Remember, testing it is not a one time thing. You should constantly be testing different elements and locations of your sign up form. Have an idea? Then test it.

Create your first sign up form

It’s time to take these tips and apply them to your sign up form. These tips can be applied to any form builder, we’ll show you in 3 easy steps how to build a form using AWeber.

If you don’t already have one, you’ll need to sign up form an AWeber account. You can start off by creating a free account.

Step 1: Select where form will be located

If you have a website where you will be adding the form then select “For My Website”. If you don’t have a website, you can have the form included on a customized landing page built in your AWeber account. 

Step 2: Design your sign-up form

Start with one of the  predesigned templates and start customizing it by changing the colors, adding your headline and copy,  updating the call to action, and adding fields for which information you’d like to collect.

Check out this short video to see how quick and easy it is to design your form using AWeber.

Step 3: Add your form to your website

Once your form is created, you’re going to publish the form on your website or landing page.

If you have a WordPress site you can download the AWeber plugin. Or you can either install the HTML code on your website or use the form as a landing page.

What’s Next

Have you used any of these strategies? How are they working for you? Let us know in the comments!

The post 7 tips to creating your first sign up form for faster email list growth appeared first on AWeber.

from AWeber https://ift.tt/8z0Jl3s
via IFTTT

Creating Women’s History Month social media ideas that resonate

March represents a lot of things. For some, it’s time to shake off the last bit of winter and welcome spring into their lives. For others, it’s all about the green top hats and Irish jigs of Saint Patrick’s Day. But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go.

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. With those numbers in mind, hitting the right notes for Women’s History Month is imperative. But how do you create content around diversity that resonates and feels authentic?

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. We’re discussing both the icks and ideals for Women’s History Month social media ideas.

Why Women’s History Month Matters

In 1980, then-President Jimmy Carter declared March 2-8 as National Women’s History Week. After realizing there’s entirely too much women’s history to squeeze into seven days, Congress passed Public Law 100-9 in 1987, proclaiming March as Women’s History Month.

The month has deep importance for women, but there’s no monolithic way to celebrate. For some women, like Alexa Heinrich, Social Media Manager at St. Petersburg College, Women’s History Month is a source of energy and pride. The collective excitement makes her feel like she can do anything. As she says, “The whole month screams, “I am woman, hear me roar,” and I love it.”

Other women use Women’s History Month as a chance to slow down.

Women’s History Month makes me stop and think. Sometimes life moves fast and you don’t stop and smell the roses. For me, those roses are recognizing the hard work and sacrifice of generations of women before me, right now and after me.

Steph Hermanson
Strategic Services Consultant, Sprout Social

Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B. Tome of UPS or Michele Buck of The Hershey Company. March is a time to thank trailblazers for giving women everywhere access to new opportunities. Lisa Richards, CEO and Creator of the Candida Diet, echoes this sentiment, saying, “Women’s History Month is a reminder that women have always been a force for change and that we have the power to shape the future. It’s also a time to celebrate our collective strength, resilience, and determination.”

Avoiding Women’s History Month marketing mishaps

Consumers increasingly decide who to buy from based on how a brand’s values align with their own. According to the 2022 Sprout Social Index™, company alignment with personal values is 74% more important than it was in 2021.

But it’s not enough to say you’re aligned. In an era of increased accountability, consumers want proof that businesses actually care about key issues and they don’t take kindly to lip service. Here are some tips to show your audience that you’re serious about women’s issues all year round—not just in March.

Take a look in the mirror

Have you heard of gender washing? It’s the practice of marketing your product or business as women-friendly while supporting patriarchal norms behind the scenes. Gender washing is along the same lines as “greenwashing,” or pretending your product is environmentally friendly when it really isn’t, or “pinkwashing,” which is marketing towards LGBTQIA+ folks without doing any work to stop their oppression.

Today’s savvy consumers can spot any type of “washing” from a mile away. The negative brand impact of coming across as a panderer far outweighs any benefits you may receive from making a post that acknowledges the month. As Dana Cass, the Founder of Cass Content Studios says, “Many brands would be better off not posting about identity-based celebrations if they don’t have meaningful support for that identity group.”

Before you start planning your Women’s History Month marketing, take a long look at your business. Have you taken steps to address the gender pay gap? Is your executive team and board of directors almost entirely made up of men? Do you have a solid DEI plan in place to recruit more women into positions of authority? Do you have employee resource groups (ERGs) dedicated to women in the workforce? If the answer to most of those questions is no, you might be better off sitting this month out.

If you’re in a good position to put out a message, start measuring your success. It’s not enough to say that your organization supports women in leadership. Your consumers want to know what percentage of your leadership team is made up of women, what programs you have in place to mentor early-career women and metrics for your DEI initiatives.

I want less talk and more action from brands during Women’s History Month. Don’t tell me how you’re going to support women, show me how you’re already doing that. I don’t want lip service, I want action.

Alexa Heinrich
Social Media Manager, St. Petersburg College

If you can’t back up your commitment, you’re better off not speaking to it. Gone are the days of posting a picture of Susan B. Anthony on Instagram and calling it a day. After years of lackluster appeals to underrepresented communities, audiences are tired of generic celebration posts.

Make meaningful connections with women

Tokenization, or using someone for their membership in an underrepresented community, is easy to spot in today’s landscape. And consumers see right through it. More than two-thirds of brands rate their external DEI leadership communication, hiring practices or growing diverse talent as good or very good.

Over half (54%) of marketers report seeing more internal and external communications about DEI programs. But only 21% of marketers report that their company has an established DEI team or program. Something isn’t adding up.

To make content that appeals to marginalized groups, you have to communicate with those marginalized groups. That means going to the women in your workplace and customer or brand advocate base and finding out what they’d like to see—not just for Women’s History Month marketing, but year-round. Your women and women-identifying employees aren’t props to be used one month out of the year. They’re valuable members of your team with insight that will make your marketing, and your company, stronger.

Reaching out to underrepresented groups can’t just be about hitting a quota or the visibility of doing something “right.” It has to be real and genuine to your brand. Do your homework, make a connection, and follow up. I see groups being used for reach and engagement, but then dropped off the face of the earth far too often. Make a long-term relationship.

Steph Hermanson
Strategic Services Consultant, Sprout Social

Women’s History Month social media ideas that actually work

We’ve talked about potential pitfalls for Women’s History Month but there are just as many opportunities to celebrate. This month isn’t just about women’s struggles, it’s about our accomplishments as well. We’ve established that going generic won’t pay off, so here are some ideas to get your Women’s History Month marketing plan and social media activism started.

Show your work

If you’ve taken our advice and examined your commitment to and success with DEI initiatives, you probably have some data on hand. That data can be invaluable for your Women’s History Month content strategy.

For instance, Sprout Social’s 2023 Diversity, Equity and Inclusion Report shows breakdowns of the team and leadership by gender and highlights strategy and operations infrastructure efforts to move the needle. This kind of concrete content shows your commitment to women and gives a glimpse into your company culture. And keeping your customers engaged with your culture can have a big impact. Two-thirds (66%) of consumers agree that posting about company culture impacts their connectedness with the company. That connectedness directly impacts your bottom line, with 77% of consumers ready to increase their spending with brands they feel connected with.

Content about Women’s History Month — or any celebration of identity — resonates most when it comes from a company that is actually doing something to promote the well-being of that identity group. Tell me about your women in leadership or your top-tier benefits for moms.

Dana Cass
Founder, Cass Content Studios

Teach your audience something new

People love fun facts. Women’s History Month is a great opportunity to show off your knowledge and teach your customers something new in the process.

Over half (54%) of social media users who spend an hour or more online find educational content engaging, and a comparable amount (49%) are likely to share it with their networks. There’s one caveat though. The content has to be relevant to your brand and your audience. Nellie Bly was a fascinating historical figure and an advocate for women’s rights, but unless your product caters to undercover journalism, the content will just seem generic.

Reading with RIK is a kid’s reading incentive subscription box with the goal of motivating children to read more. For Women’s History Month, they’re planning on sending out books by and about women–and sharing some of those stories on their social media accounts. Ashley R. Cummings, the CMO of Reading with RIK, thinks it’s important to educate both children and families with their product and their social media presence reflects that. Their educational content doesn’t feel forced or generic since it’s seamlessly tied with their product offering.

Express your team spirit

They say charity begins at home. If that’s true, then recognizing the power of women should begin with your team. You could spend hours researching famous women who’ve had an impact on your industry. Alternatively, you could just talk to the women who make an impact on your team every day.

View this post on Instagram

A post shared by Sprout Social (@sproutsocial)

Over two-thirds of marketers (81%) and over half of consumers (66%) agree that brands posting about their employees positively impacts customers’ view of their company. Posting about the incredible women on your team is not only a great Women’s History Month social media idea, but it’s also data-driven. Creating profiles of your teammates’ accomplishments, strengths, goals and stories is an excellent start for your content strategy.

It’s who you know

Your internal team isn’t the only inspiration source for your Women’s History Month social media ideas. It’s a great opportunity to highlight other women in your network, whether they’re vendors, customers or partners.

Tom Leighton, COO of Sofary, a lighting business, will be featuring women who’ve broken barriers in the male-dominated industry. Their list includes manufacturers, retailers, suppliers and distributors. His hope is that seeing these stories will inspire the next generation of women and help create a more inclusive environment across the industry.

Libby Diament, Founder and Designer of Diament Boutiques in Washington D.C., highlights strong women and women’s issues on her business’s social media pages on a regular basis. But for Women’s History Month, she’s taking it a step further by highlighting women-owned businesses in her supply chain.

But you don’t have to stop at the stories of others. If you’re a woman in business, you definitely have one too. Posting about your own journey, obstacles and achievements can be just as inspiring as reading another story from the history books. You can even take it a step further by offering your time, advice and support to women who are trying to break into your industry.

I think using your own story can be extremely effective in providing inspiration. I make sure to mention that followers can reach out to me if they have questions on how to grow a business.

Libby Diament
Founder and Designer, Diament Boutiques

Reaching every woman

Women’s History Month is an opportunity to learn, reflect and celebrate. But just like any outreach attempt, it has to be authentic to your business and your audience. Women’s History Month represents a rich opportunity to connect with your customers and prospects. With a thoughtful approach, you can deepen your relationships with women across your network.

Is your brand ready to start addressing cultural moments on social? Learn more about how to determine which are right for you to act on.

The post Creating Women’s History Month social media ideas that resonate appeared first on Sprout Social.

from Sprout Social https://ift.tt/n7Shku2
via IFTTT

23 essential Twitter statistics to guide your strategy in 2023

Want to check the score of the game? The latest election updates? If a certain singer-turned-mogul is expecting their second child? There’s only one place to go: Twitter.

Despite a year of significant change, Twitter is still the first platform people turn to for breaking news in 2023. To tap into the hub of current events and trending conversations, you have to dig into Twitter analytics to understand how people use the platform. This includes staying up-to-date on the latest Twitter statistics that can shape your approach.

Doing so will help you better understand your target audience. According to The 2022 Sprout Social Index™, 36% of consumers will pick a brand over a competitor if they feel understood, up from 21% in 2021.

While platforms like Facebook, YouTube and Instagram might have more users, Twitter’s audience is active, engaged and plugged-in, and brands should consider it a valuable channel to connect with their audience.

Check out these 23 Twitter statistics to inspire and guide your social media strategy this year.

• General Twitter stats every marketer should know
• Twitter usage statistics that prove the platform’s impact
• Twitter user statistics to help reach your audience
• Twitter statistics for advertisers
• Twitter stats businesses need to inform their strategy

General Twitter stats every marketer should know

1. Monthly active users: 436 million

2. Worldwide usage ranking: 14th most popular social media network

3. Revenue: $5.08 billion

4. Ownership: Privately held

Twitter is at a unique crossroads. For one thing, new ownership has spurred renewed interest in the platform and increased user activity. As of January 2023, Twitter has 436 million monthly active users (MAU), up from 366 million in December 2022. Despite still trailing other networks like Facebook, YouTube, WhatsApp, Instagram and TikTok, this growth indicates rapid and notable increases in user activity. (Pro tip: Use Twitter analytics tools to measure your brand’s unique audience performance.)

On the other hand, uncertainty over the platform’s financial health looms. In its last yearly earnings report in Q4 2021, Twitter reported earning $5.08 billion in annual revenue, up 37% from the previous year. By Q2 2022, Twitter earned $1.18 billion in quarterly revenue—a decrease of 1% year over year—and reported total quarterly costs and expenses equal to $1.52 billion, according to the company’s final earnings release. No updated revenue data has been reported since Twitter was privately acquired.

But don’t count Twitter out during this time of transition. As the 14th most popular social media network in the world, it remains a major player in the social media game.

Twitter usage statistics that prove the platform’s impact

5. Monetizable daily active users: 237.8 million (55% of total users)

6. Average daily usage: 34.8 minutes/day

7. Worldwide daily engagement ranking: Third most-used social network

According to Twitter’s final earnings release, each day 237.8 million monetizable users log into the app, which is 55% of all Twitter users. On average, these users spend 34.8 minutes on the platform. For perspective, users only spend 30.1 minutes per day on Facebook, the platform consumers anticipated they would use most, according to our Index data. Twitter still trails TikTok and YouTube, but as the third most popular app for daily use, there’s no denying Twitter has the potential to help brands grow their communities by gaining new, highly-engaged followers.

Twitter user statistics to help reach your audience

8. Gender: 56.4% male, 43.6% female (Note: Sprout Social acknowledges gender isn’t binary, but our data sources limit their reporting to male and female)

9. Age: 38.5% between 25–34 years old

10. Location: US, Japan and India

11. Cross-platform usage: Instagram, LinkedIn and Facebook

12. Education level and income: One-third are college educated and make more than $75,000 annually

13. Sentiment trends: Negative sentiment toward glitches, some new features, user privacy and proposed paywall, but positive overall toward Twitter’s legacy

To maximize your chance of reaching your target audience on Twitter, you need to understand the demographic breakdown of its user base. The platform tends to sway male, with 56.4% of users identifying as such. It’s most popular with people between the ages of 25 and 34 years old, and least popular with teens. Users within this age range are also most active on Instagram, LinkedIn and Facebook.

One-third of Twitter users are college-educated and make more than $75,000 annually, highlighting the platform’s highly-educated and high-earning base. Countries leading in Twitter usage include the US, Japan and India.

Twitter’s core users loudly express their feelings about the platform. In recent months, they have raised concerns about platform glitches, new features, privacy and proposed paywalls. While sentiment has ebbed and flowed, most users are pulling for the platform to regain its wings—like this Tweet from a Twitter fan showcases.

I love Twitter's pinned lists & bookmarks feature @elonmusk pic.twitter.com/o5klGQ7PJx

— DogeDesigner (@cb_doge) February 11, 2023

Twitter statistics for advertisers

14. Annual ad revenue: $1.41 billion

15. Cost per engagement: Increased 39% from 2020 to 2021

16. Ad engagement: Decreased 12% from 2020 to 2021

17. Ad view time: 26% higher than other leading platforms

18. Industry inclusivity: Only major social platform to allow cannabis advertising

Advertising on Twitter takes multiple forms—including promoted Tweets, accounts and trending topics (as this example demonstrates). The platform strives to continuously roll out new high-impact ad types to meet evolving consumer expectations and preferences.

Despite these efforts, ROI for advertisers has significantly fallen since 2020. According to the 2021 annual earnings report, Twitter earns $1.41 billion in yearly ad revenue (up 24% year over year). Yet, ad engagement rates fell by 12% while cost per engagement increased by 39%.

In late 2022 and early 2023, Twitter’s ad revenue took a hit as major brands paused advertising efforts on the platform. Ultimately, it’s too early to tell how this will impact advertising on Twitter long term, but it does create opportunity for brands to breakthrough and experiment in the interim. Twitter reports that ad view time on the platform is 26% higher than other leading platforms.

From offering discounted ads to allowing cannabis advertising, Twitter is making attractive appeals for brands to reinvest in the platform. (If your brand sells cannabis, bookmark our article: How cannabis brands elevate their social media content.)

Twitter stats businesses need to inform their strategy

19. Best time to post: Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m.

20. Average brand engagement rate: 0.04%

21. Discoverability: #1 platform

22. 53% of people on Twitter are more likely to be the first to buy new products

23. 15% of users and 32% of brands use Twitter for customer service

When you build your Twitter marketing strategy, it’s imperative to align your content with the style of the network. For example, Twitter is a fast-moving platform, and your Tweets will be missed if you post at the wrong time. Overall, the best times to post are Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m., but you should find the best time to post on Twitter for your industry and audience.

The average brand engagement rate on Twitter is 0.04%. While that figure might seem low compared to other platforms, remember that Tweets often require less effort which allows brands to post more often, creating more opportunity for engagement.

Despite a low brand engagement rate, Twitter is the number one platform for discoverability, and its superpower is helping brands gain exposure to an audience eager to try something new. According to Twitter, 53% of people on the platform are more likely to be the first to buy new products.

Consumers aren’t just on the platform for Twitter ecommerce, though. According to our Index data, 15% of users and 32% of brands use Twitter for customer service and care—making it a key destination at every stage in the marketing funnel.

Use these Twitter statistics to help your brand soar

These key Twitter statistics prove the platform could still play a vital role in your brand’s social media strategy. But like all social media platforms, your brand’s performance on Twitter is what you make it. Even in the midst of Twitter’s evolution, you can find stability and success if you ground your strategy in data. Empowered with the 23 Twitter stats we shared in this article, evaluate your approach to the platform and refine your tactics to ensure you resonate with your target audience.

Start asking yourself questions like:

• Is my target audience using Twitter more or less than I anticipated?
• What does my target audience use Twitter for?
• What is my brand’s return on paid investment on the platform?
• Am I reaching my audience at the best time?
• Is my company’s Twitter customer service workflow meeting expectations?

Use your answers to guide your company’s approach to Twitter in 2023, and watch your presence take off.  Keep iterating on your Twitter strategy by learning how to use Twitter effectively to grow your brand.

The post 23 essential Twitter statistics to guide your strategy in 2023 appeared first on Sprout Social.

from Sprout Social https://ift.tt/0Y9Satv
via IFTTT

Social media for strategic communications: 4 ways to strengthen your brand narrative

Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary.

This advice isn’t limited to promotional efforts, either. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up.

Communications and social media are a match made in heaven. Keep reading to learn how social medIa can take your strategic communications strategy to the next level.

How to use social media for strategic communications

Social is the perfect vehicle for connecting with your most valuable stakeholders. Consumers, investors, employees—they’re all there waiting for you. If you want to capitalize on the opportunity, here are four ways to elevate social’s role in your corporate communications toolkit.

1. Power up public relations efforts

Once upon a time, “marketing” and “public relations” existed in their own respective lanes.

Now, social media has blurred the boundaries between the two, driving even closer collaboration between the functions. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “public relations” as it’s defined today will describe the work they’re doing in five years.

Forward-thinking strategic communications professionals are partnering with social teams to pressure test media pitches, messaging and more. These efforts support a more cohesive brand experience that spans beyond a single channel.

To explain how communications and social media teams might work together, let’s look at a practical example. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson.

Before starting your draft, you could use a tool like Sprout Social to run two Social Listening Topics: one to assess your current brand health and another to determine the cultural conversation surrounding your spokesperson.

Your Listening Topics will track and analyze the conversations around relevant topics to understand consumer sentiment. Review dynamic word clouds, related keywords and hashtags, sentiment data and more for information that can guide your draft.

Some key questions to ask while digging could be:

• How are people currently talking about your brand? Has sentiment been trending up or down in recent months? What can you gather about your content or customers from these results? How can you use that information to create an exciting, highly-tailored press release?
• How are people talking about your spokesperson? How is consumer sentiment around them trending? Is there anything that could be cause for concern? What terms and phrases are frequently coming up in these conversations?

Share these findings with your social media team to get more bang for your buck. From there, you can tailor the social arm of the campaign strategy to complement press initiatives for maximum impact.

2. Mitigate employer brand risk

An employer brand is made up of more than just approved messaging grids. It’s a combination of all the macro and micro customer, employee and candidate interactions that happen every single day. When these conversations happen online, they’re out there for everyone to see.

Authentic social conversations can’t be restrained by a multi-step approval process, but that doesn’t mean you need to accept any and all risk. The right toolkit can empower your team to strive for cohesion and accuracy when discussing your company with their extended network.

More than half of engaged social users would post about their company if somebody wrote the content for them. Tapping into this opportunity can elevate your brand message in a way that feels authentic to potential hires, consumers and other stakeholders.

Brands using Employee Advocacy by Sprout Social curate pre-approved employee advocacy content right alongside their brand social media posts. Brands navigating social in highly regulated industries can even require the use of pre-approved messaging on specific posts, so compliance is never left up to chance.

Advocacy content populates in a centralized feed where employees can pick and choose what they’d like to share with their personal networks.

These curated content round-ups benefit both communications teams and their cross-functional colleagues. They keep people up to date on need-to-know announcements and content offerings, empowering colleagues to advance their social presence in a brand-friendly way.

3. Empower your executive team

Delivering on a strong executive brand presence is a unique challenge for strategic communications teams. You want your C-suite to share sharp, incisive thought leadership, but that can often fall to the wayside in favor of running a company.

That said, executive communications is too important to slip through the cracks. According to a recent report from FTI Consulting, 82% of business leaders agree that there is a wider reward for the company if they have an active leader on social media.

Don’t just meet executives in the middle on drafting or brainstorming, meet them at 80% and give them something to react to. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.

Hannah Fleishman
Director of Executive Communications, HubSpot

Efficient workflows are at the core of executing an executive communications strategy. Members of your C-suite should be able to review content, provide feedback and approve messaging in just a few clicks.

Sprout’s External Approvers workflow supports this process by allowing collaborators who do not have a seat in the platform to review, approve and reject content.

Getting sign-off for social content shouldn't be a workflow headache.

Enter external approvals and commenting: https://t.co/AF0c85JWs7. 🤝 🚦 pic.twitter.com/Kgwj5hi64d

— Sprout Social (@SproutSocial) January 18, 2023

This type of teamwork can have a lasting impact on everything from marketing and sales to investor relations. It’s a great way to support your C-suite as they step into their role as a face of the brand.

4. Control the narrative around potential crises

There’s nothing more anxiety-inducing than a potential brand crisis. The first bits of chatter on a defective product or out-of-touch statement can kick off a snowball effect that feels impossible to stop.

That’s where social media comes in. Social plays two significant roles in any successful crisis communication plan. It’s both a proactive monitoring tool and a reactive engagement tool.

Social media is a consumer go-to for voicing concerns when a brand crisis strikes. A social media listening strategy can help your brand stay on top of messages across networks to ensure you don’t miss any red flags.

Sprout helps both communications and social media professionals keep tabs on brand health with a sentiment analysis tool that provides immediate context around the conversations surrounding your brand and industry.

In the event of a crisis, brands can use those insights to inform their response to the situation. Sharing a public apology from the brand account may seem straightforward, but an insensitive response can land your brand in even more hot water.

Hopefully, you’ll only ever need to use social media’s proactive crisis management benefits. Still, it never hurts to be prepared.

Harness the power of social media for strategic communications

A social-first approach to strategic communications has the power to reinvent a brand in the eyes of the people who matter most. Ground your strategy in real-time social insights to ground your strategy in the voice of your ideal customer.

Sprout Social offers a suite of tools designed to help brands strengthen their market position with actionable insights. Sign up for a free trial today and future-proof your brand for tomorrow.

The post Social media for strategic communications: 4 ways to strengthen your brand narrative appeared first on Sprout Social.

from Sprout Social https://ift.tt/yuZYbLw
via IFTTT

8 TikTok trends to fuel your social video content in 2023

TikTok trends move fast. Between viral dances, memes, recipes, hacks and other trends, it’s hard to keep up. Many brands still wonder, “What kind of content should we create on TikTok?”

When creating your TikTok marketing strategy, it’s a good idea to use a mixture of popular TikTok trends as well as some staples that can count as evergreen content. This will help your channel stay relevant and timely.

But in order to keep up with the latest trends, you need to know what they are.

We’ve compiled a list of the top eight TikTok trends we expect to see this year (and beyond). With each example, we dive in and share how you can use these trends in your own TikTok strategy.

Top TikTok trends to influence your 2023 TikTok strategy

1. Dance challenges

Dance challenges remain a popular trend on TikTok—the only thing that’s changed is the song and the dance. However, given that TikTok morphed from the lip sync app Musical.ly, it’s no surprise that it still hangs onto its roots. Plus, some of the most famous TikTokers grew their following by creating and performing dance challenges.

Brands that have mascots get a bit of an advantage when it comes to this. While organizations can always have their team members join in on a dance challenge, there’s something about a company mascot dancing along that just stands out.

Mascots can either join in on an existing dance challenge or consider creating their own, like Charmin and their new “Charmin Slide” remix.

The brand even got some famous TikTokers to publish their own rendition of the “Charmin Slide” as a fun promotional technique.

Think of ways that your brand can also jump on various dance challenges. If you scroll through TikTok videos for a bit each week, you should be able to compile a consistent list of dances for your brand mascot to join in on.

2. Pack an order with me

Many small businesses have taken to TikTok to build a community, and one great way to do that is by packing orders on camera. This has become so popular for certain businesses that they will receive comments from customers requesting that their order is packaged on camera.

These videos often tend to take on an ASMR-vibe (more on that in the next trend), making them a double whammy. By making your stockpile visually appealing, you can create an engaging video that showcases how you package orders and builds trust by proving to customers that the products they’re buying are kept safe and sound.

Here’s an example of what this type of video might look like from a small jewelry business.

@luvloopsjewellery

I can’t believe it’s her 7th order already! Thank you so much for your support, Holly 🫶🏼💖#luvloopsjewellery #asmrpackaging #packanorderwithme #packanorderwithmetiktok #asmrpacking

♬ original sound – LuvLoops Jewellery

If you want to start creating your own “Pack an order with me” videos, you’ll want to first focus on your order packaging setup. Create a space where all of your merchandise is housed so that you can easily grab each item for the order and put it together with the shipping materials.

3. ASMR/Satisfying videos

We mentioned ASMR videos briefly in the last point, but we’re going to touch on these a bit more. ASMR stands for autonomous sensory meridian response and it refers to the tingling sensation one might feel down their back sometimes triggered by hearing a certain type of sound.

These ASMR videos focus exclusively on sound, like grabbing items to put into an order, restocking items (another popular video type on TikTok) or filling jars with your product. like we have in this example from DTE Beauty.

@dtebeauty

Replying to @georgiepig920 one of our best sellers 🦄🥣 #fyp #foryou #asmr #asmrvideo #asmrsounds #satisfying #smallbusinesscheck #bodyscrub

♬ original sound – 🎧

ASMR is deemed a type of satisfying video, but there are a number of types of “oddly satisfying” videos that relate more to the visual satisfaction the viewer gets, like this professional baker decorate cookies.

How can you make your product or service visually or auditorily satisfying? Brainstorm some ideas then start filming.

4. Green screen

You’ve heard of a green screen in filming before—it’s used in TV and film to help add digital effects seamlessly. Essentially, it’s a green backdrop that makes it easy for editors to superimpose other images behind the actors. It’s also what is used by meteorologists when sharing maps of the weather.

TikTok also has its own version of a green screen that creators can use in their videos. There are a few different ways you can have your video record overtop the background (the green screen, if you will), each of which can be accessed in the “Effects” tab when recording your video.

Here’s an example of a standard green screen where Chipotle has recorded someone talking over an image of the menu, sharing information about some of their new offerings.

@chipotle

Add these to your “in” list #chipotle #lifestylebowls #whatieatinaday #food #chipotlehacks

♬ original sound – Chipotle

There are so many different ways you can take advantage of the green screen in your own content, so start brainstorming and recording your own videos.

5. Skits

A skit is a type of short video used to entertain or inform your audience via a sort of play or performance. These are extremely popular on TikTok, especially in “Karen” skits and stories about customer service. However, these can be useful for different types of businesses.

Here’s an example of The Washington Post using a skit to explain a news topic in an easy-to-understand format.

@washingtonpost

Earth’s inner core seems to be slowing its spin 🌎🌍🌏

♬ original sound – We are a newspaper.

If you have a complex topic to explain, consider writing a skit to convey the information. This can also be a fun way to share customer interactions, talk about new products or services and more.

6. Day in the life

Another trending TikTok video type is the “day in the life” video. These follow someone (either someone on your team or the business owner for a small business) throughout their day-to-day tasks and activities, especially how it relates back to their business.

Here’s an example of a bakery owner sharing what a day in her life looks like. She creates these videos multiple times a week and her followers enjoy being able to watch as she grows her business.

This trend can be emulated in a number of different ways. Consider having one team member take over your TikTok account each week and walk followers through what their day-to-day job and work load looks like. Or, if you run a small business, consider regularly sharing what you do throughout the day. Transparency like that is not only interesting to an audience but can also encourage others to follow in your footsteps.

7. Creators take the wheel

Trend-setting TikTok creators are fueling the rise of the creator economy. TikTok is a creator and influencer culture incubator. It enables popular TikTokers to reach and engage millions of users on the app in minutes. And they do this without tons of studio equipment or highly-produced content. Actually, users favor content that feels genuine and realistic rather than perfect. In the world of TikTok, anyone can be a creator.

Creators play a key role in connecting people to brands and products. Entertaining videos featuring real product reviews continue to grow in popularity. Hashtags like #TikTokMadeMeBuyIt led to many products reaching record sales and completely selling out in 2021. Creator product reviews work because people trust TikTok creators to be genuine and share honest feedback about a product.

One of the most popular food critics on the platform right now is Keith Lee, based in Las Vegas. He’s been reviewing small businesses all over the area, causing their restaurants and food trucks to explode with new business. With that in mind, luxury cookie company Last Crumb sent him a box of their cookies for him to review and share his honest opinion.

@lastcrumb

@Keith Lee is back and this time, he went Platinum. #LastCrumb #LastCrumbTikTok #LastCrumbCookies #cookietok #cookie #foodie #lastcrumbtastetest #lastcrumbunboxing

♬ original sound – Last Crumb

Tap into creators to help co-create your brand’s identity on TikTok. Remember that come-as-you-are content makes people feel like they can trust you, the creators you partner with and your products.

8. [Insert subculture here] Tok

The TikTok community has something for everyone. That’s why people worldwide are bonding over niche interests and creating their own subcultures. Even though subcultures have existed since the dawn of the internet, TikTok has made them more accessible.

Whether you’re interested in #BookTok #FoodTok, #CleanTok or #MoneyTok, it’s easy to connect with like-minded people who share your passions. Subcultures lead to creative and entertaining videos, but they’re also a essential places for self-expression.

To connect with a subculture community, it is important to create content that feels trustworthy and authentic to your brand. Immerse yourself in the subculture and stay up to date on current music, jokes, edits and memes.

For a bookstore like Barnes and Noble, it’s easy to assimilate into #BookTok. Various B&N locations have their own TikTok accounts and create content about the bookkeepers’ favorite books, store layouts or utilize fun and relevant filters, like in this example below.

@bnboardmanoh

#booktok #bnboardmanoh #barnesandnoble #bnboardman #booktropes #booktrope #booktiktok #bookseller #booksellersofbooktok #booksellersoftiktok #booksellers

♬ original sound – B&N Boardman

Use these TikTok trends in your marketing strategy

Take advantage of these TikTok trends and more in your 2023 strategy. Sprout’s social listening tools can make it even easier for you to discover some of the latest trends and audio clips to use. Combine that tool with our guide on how to go viral on TikTok, you’ll have an unbeatable presence this year.

The post 8 TikTok trends to fuel your social video content in 2023 appeared first on Sprout Social.

from Sprout Social https://ift.tt/C3olyXf
via IFTTT