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Midboss’ Summer of Pride is a game-streaming celebration of inclusivity

MidBoss, the company behind 2064: Read Only Memories, is kicking off its Summer of Pride gaming celebration to coincide with Pride Month. The event features a myriad of gaming personalities from the LGBTQIA+ community streaming queer-friendly games on Twitch all month long. Participation is simple. All you’ll need is a web browser or the Twitch app to watch – you can sign up for a Twitch account here if you don’t already have one. The festivities begin at 12PM Pacific (UTC-8) June 01 with Jeff Brutlag streaming Dominique Pamplemousse. A full schedule of streamers and games can be found on…

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Facebook board votes yay on Zuck, nay on Conservatives

A mutiny attempt today by a coalition of anti-Zuckerberg Facebook shareholder groups resulted in a resounding defeat as the social network voted to retain its founder as CEO. In a separate smack-down, a right-wing advocacy group found its demand for Conservative voices on Facebook‘s board rejected wholesale. Investors came at CEO Mark Zuckerberg with eight separate proposals aimed at limiting his power or his outright resignation. However, as Bloomberg reported, all it took was Zuckerberg’s majority votes to dismiss each one. Not to be outdone, right-wing activists from the National Center for Public Policy Research (NCPPR) managed to get a…

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Understanding the rising popularity of China’s rural influencers

Beginning in 2016, China saw the sudden and meteoric rise of the short video social media platform Kuaishou 快手. The app had been quietly accumulating a following since its launch in 2011, focusing on half-organic, half-algorithm-driven growth and ignoring traditional media and influencer marketing altogether. The strategy worked, and as of 2018, it was sitting on a registered user base of over 700 million people, with 100 million daily active users. What makes it unique among Chinese apps is not its feature set, but the demographics of its user pool, which is comprised of a higher percentage of rural and…

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Meet Karen Wickre, the editor who helped Twitter and Google find their voice

We often think of tech companies as faceless platforms; social networks where we imprint our personalities, empty documents we fill, and conduits for communicating. But tech giants do have their own voices, carefully crafted by editors, designers, and product developers. Karen Wickre is one such editor, and she’s helped define the voices of some of the most important tech companies on the planet. Back in 1994, Wickre was publishing some of the earliest guides to the world wide web — for some perspective, this is when there were about a thousand websites, by her estimate. She went on to work…

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10 Pinterest statistics marketers must know in 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012.

Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest users are also doubly likely to say their time on the platform was well-spent.

Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or planning out boards for visual inspiration.

With more than 175 billion Pins to browse through, there are opportunities for every type of brand on Pinterest.

So, how useful can the platform be for your marketing campaigns?

Let’s check the Pinterest stats to find out.

1. Pinterest has 291 million monthly active users

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. Over one third of Pinterest’s current monthly active users are from the U.S., so there’s room for international audiences as well. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

On top of that, the channel has an awareness reach of 72% as of February 2019.

So, what does this mean for your brand? Simply put, Pinterest has potential for both local and global companies alike. With a little help from a tool like Sprout Social, you may even find out exactly where your audience comes from and tailor your content accordingly.

2. Women on Pinterest power buying decisions

As of 2019, 79.5% of Pinterest users are female, according to Statista. The male audience share has also increased over time from 14% in 2013 to 20.5% in 2019.

Considering the power of Pinterest as a platform for showcasing products, these demographics are significant. Women ages 25 to 54 make 80% of the buying decisions in U.S. households.

According to Pinterest, these “deciders” on the platform see Pinterest as a valuable part of their purchasing journey. On Pinterest, users plan ideas, visualize their future and strategize about their goals.

• 83% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook
• 43% plan on getting their ideal home within the next five years
• 1 in 2 plan on taking a vacation in the next 6 months

Moreover, these Pinterest shoppers invest in what they’re passionate about.

• 52% use their platform to develop their knowledge of great food and drinks.
• 70% use Pinterest to find accessories, watches and jewelry.
• Additionally, another 52% of Pinterest users spent $500 or more on beauty products for over six months.

Simply put, if your company has a visual marketing strategy, Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend.

3. 50% of millennials use Pinterest every month

One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. Forty-seven percent of millennials on Pinterest purchase something they interact with.

Fortunately for your strategy, most Pinterest users are all but passive consumers of content – more than 75% of saved Pins come from businesses. Combined with millennials’ tendency to research products on social before buying, brands have a strong opportunity to connect with their most interested and engaged audiences on the platform.

4. 27% of marketers are already using Pinterest

Data published in January last year found that 27% of global marketers are already using Pinterest for promotion.

For brands, educational content is particularly useful on Pinterest. People love shopping around for new ideas when there’s plenty of tips and insights to go alongside them. This channel is an excellent place for wedding brands, niche companies and more to show off what makes them unique.

Audiences are just as interested in discovery through Pins as well – 51% of women Pinterest users have found new brands just by browsing Pinterest.

5. Pinterest users actively research purchases

Pinterest isn’t a platform that only rewards great photos. Many users are are actively looking for information and inspiration.

Ninety percent of weekly users turn to Pinterest to help them make their purchasing decisions – either immediately, or when planning for later purchases. Additionally, 55% of Pinners log onto the site specifically to find products. These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns.

Even when your customers are walking around stores in-person, they’re still looking for help on Pinterest. Sixty-seven percent of users say they use their smartphone app when shopping in brick and mortar stores.

6. 78% of users say content from brands is useful

On most social media channels, it’s crucial to find the balance between promotional and engaging content. The good news is that since Pinterest is so focused on ideas and themes, you’re competing less with posts from your audience’s friends and family. More often than not, your followers are looking for your content.

The key to making the most out of this brand-loving audience is to figure out how to use Pinterest effectively. For instance, Pinterest Promoted pins often make up a valuable part of a user’s feed. Half of Pinterest users say they buy something after seeing a promoted Pin, and 78% say content from brands is useful.

Start by making sure that you’re creating content that’s relevant to your target audience. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to.

7. 80% of Pinterest users access the channel via mobile

Like much of today’s online activity, there’s a growing demand for mobile access on Pinterest. Users prefer reaching the platform via their smartphones, specifically 80% of Pinterest users are using it on their phones.

For brands, this means that it’s essential to understand the needs of your users when creating content. Keep your material clear and easy to read on smaller screens. Remember to stick with high-quality images and the correct specs for the platform to make your pins stand out. With the right approach to Pinterest content, you can get your audience to stop scrolling and explore your brand’s content in depth.

8. The average time spent on Pinterest is 14.2 minutes

Pinterest statistics suggest that the amount of time you have to capture your customer’s attention is growing. The 14.2 minutes spent on Pinterest per session is a significant opportunity to earn your audience’s interest.

To make the most of the time that your audience is spending on Pinterest, make sure that your content is as engaging as possible. If you convince your customer to Pin what you’re sharing, then they’ll come back to it time and time again. They may even share your information with more users too.

Fitness company Gymshark used Pinterest to drive engagement with more than 1.8 million followers. The brand was able to adjust their tone of voice correctly to speak to their target audience and deliver the right message in a shorter amount of time.

9. By 2020, Pinterest ad revenue is projected to surpass $1 billion

The overall value of Pinterest is dramatically increasing, so if there were ever a great time to get involved with Pinterest, now would be it.

The reach of the platform has made it especially appealing to advertisers, as you’ve read with previous Pinterest stats covered here just how engaged users are and how much of an essential discovery tool it remains for planning and purchasing alike.

10. Travelers are 2x more likely to use Pinterest

When considering your Pinterest content strategy, consider reading up on the various trends compiled and shared by the platform itself. For example, in 2018, Pinterest found that travelers are two times more likely to use Pinterest over standard online travel sites.

Among the specific types of searches it found to be up year over year were the likes of “abandoned castles,” “less traveled islands” and “small town travel” among many others.

Outside of the travel space, Pinterest also broke down top trends for 2019 in health and wellness, hobbies and interests, momentous moments, food, home, men’s and women’s style, beauty and kids and parenting, giving brands from various industries a great starting point for the year ahead.

Time to get Pinning

This year’s Pinterest stats show that the users of the platform are dedicated shoppers, with a desire to dig into social content.

With tools like Sprout Social, companies can create highly engaging visual content that puts their brand in front of some of the most motivated shoppers.

Are you active on Pinterest yet? Let us know about your strategy in the comments below!

This post 10 Pinterest statistics marketers must know in 2019 originally appeared on Sprout Social.

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This Game of Thrones fan remade the ending as an 80s John Hughes film

Game of Thrones was an epic ride. For eight seasons, HBO treated viewers to some of the best acting and storytelling on television. It all concluded, with a bang, on Sunday. While we all agree that it was a magical journey to get us to season eight in the first place, it’s here where two camps begin to form: some who believe the finale was a solid conclusion, and others who, well, don’t. The latter camp has even gone so far as to collect nearly 1.5 million signatures in hopes that HBO will reshoot the final season. (Don’t hold your…

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Listen, parents, here are 3 reasons you shouldn’t use child tracking apps

The use of self-tracking and personal surveillance technologies has grown considerably over the last decade. There are now apps to monitor people’s movement, health, mindfulness, sleep, eating habits and even sexual activity. Some of the more thorny problems arise from apps designed to track others, like those made for parents to track their kids. For example, there are specific apps that allow parents to monitor their child’s GPS location, who they call, what they text, which apps they use, what they view online and the phone number of their contacts. As a bioethicist who specializes in the ethics of emerging…

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Why Snapchat’s new gender swap feature is problematic for trans people

You’ve probably seen it all over your social media timelines and stories this week — friends using Snapchat’s new gender-bending filter to create uncanny and slightly creepy versions of themselves as men, women, and babies. SNAPCHAT FILTER IS CRAZY! 😂🤣 pic.twitter.com/OzflHJylPC — Aaron Aberasturi C. (@AberasturiAaron) May 12, 2019 So, I did this #Snapchat gender swap filter that everyone is talking about. This is what I got!!! Yeah, I’m happy to be a man 😂😂😂 #GetUpDC pic.twitter.com/jo6Jp1ayu3 — Michael Quander WUSA (@MikeQReports) May 14, 2019 After a series of poor choices and public mishaps over the past couple of years, Snapchat…

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Here’s the real tea: A primer on YouTube drama channels

So you may have heard about a little fight going on in the YouTube community, between two beauty gurus named Tati Westbrook and James Charles. The drama tornado has engulfed aspects of the internet that aren’t even remotely related to the two, but one of the reasons may be an organized and inquisitive network of channels devoted to drama. If you’re new to the world of YouTube gossip, here’s what you need to know about these channels and what they do. The latest gossip If you aren’t familiar, Tati Westbrook and James Charles both run wildly successful beauty channels on…

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White House launches social media survey to collect Conservative tears

The Trump administration on Wednesday launched launched a new tool where pissed off Conservatives can whine about social media bias. So long as they’re legal citizens, anyway. For Conservatives like Trump, a man who rose to prominence on the backs of the social networks he’s now convinced are out to get him, the argument isn’t a new one. Republicans have, since before the last Presidential Election, been rallying support for the idea that these platforms were silencing conservative voices. Never mind evidence that Facebook might be directly responsible for Trump’s ascent to the Oval Office. Too many Americans have seen…

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Elon says Tesla will field 1M fully autonomous robo-taxis by 2020 – AI experts call BS

Elon Musk, the PT Barnum of tech, is currently getting a ration of ridicule from some of the world’s foremost leading AI experts over his ridiculous claim that Tesla will field a million fully autonomous cars by 2020. If there are a million Tesla robo-taxis functioning on the road in 2020, I will eat them. Perhaps @rodneyabrooks will eat half with me? https://t.co/NEVnU4Jjgy — Kai-Fu Lee (@kaifulee) May 8, 2019 Musk, as his oddly sycophantic followers are prone to point out every time he’s criticized, is a big-picture kind of guy. So, it came as no surprise when he told…

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9 stats social media marketers need to show their bosses ASAP

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data available to them and develop all-encompassing social strategies.

Social marketers who are on the frontlines of their feeds day in and day out have the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences. This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy.

Despite these valuable insights, social marketers are often overwhelmed between the demands of relatively small team sizes and the variety of daily tasks and ongoing tactical execution. This limits the full potential that social media marketers have to tell data-driven stories, collaborate with other teams, influence strategy and be crucial drivers of real business growth.

In the latest Sprout Social Index: Empower & Elevate, we uncover how marketers can take social strategies to the next level and how social teams can demonstrate impact across their organizations with the right support. While you dig into all of the data in this latest Index report, here are nine key stats you can bring to your boss right away to demonstrate why social media marketers are a business’s most valuable resource.

Social media marketing challenges

As a social media marketer, you know the value of the data and observations about your audience that can be uncovered every day through conversations, mentions and reporting. Boiling this all down into a story that can shape brand strategy across your organization is a much bigger challenge, especially with the demands social marketers face to keep regular tactics running and implement new campaigns.

1. 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge.

You’re not alone if your social team is feeling crunched for bandwidth and behind the curve in incorporating all of that valuable social data into a coherent strategy. Social marketers are consistently struggling to build holistic strategies that support overall business goals. Not only are social marketing teams failing to reach their full potential, their organizations are also missing out on added value. When social teams lack the time to share out data-driven analyses and develop strategy, they miss out on the chance to communicate findings that have impact across their organizations.

What to tell your boss: Social marketers need additional time and bandwidth to create impactful goals that utilize their full potential–read on to our next stat to find out why this matters to more than just the social team.

2. This is in spite of the 71% of social media marketers who say they are able to provide insights from social to other departments.

Social marketers know that the data they get from regular conversations and interactions with audiences is a powerful measure of what customers want from brands and where they expect them to be headed. Social data is about more than Likes and follower counts–it also reveals sentiment and industry insight that can be transformative for all areas of an organization. Even though 71% of marketers say they have these insights, 39% of marketers say they struggle to demonstrate the value of social across their organizations.

When social media marketers are given the resources and support they need, they can in turn support other teams with these valuable consumer insights. These insights are more important than ever as consumers continue to raise their expectations for what they want from brands on social.

What to tell your boss: Your social team is in touch with customers’ needs and concerns every day, and should be empowered to tell these stories and shape strategies across your business.

Consumer behavior on social media

Social media marketers know that authentic engagement is more important than ever as network algorithm changes reward relationship building over clickbait strategies. With many social teams feeling like they just don’t have the time or resources to fully dive into all of the possibilities of social, every data point on what audiences want from brands and marketing strategies can help make a difference. These are just a few of the key consumer insights we uncovered in the Index.

3. When consumers follow brands on social, 67% say they are more likely to increase their spending with that brand.

The social media team’s role is about more than just increasing likes. Authentic connection drives actual revenue for brands. The right social strategy helps build relationships that keep brands top-of-mind when consumers are ready to spend. It also keeps them coming back–an additional 78% of consumers say they’ll recommend that brand to a family or friend and 77% will buy from that brand over another when they follow on social.

What to tell your boss: Follower counts are more than a vanity metric–building relationships on social with customers leads to revenue and repeat conversions.

4. 53% of consumers follow brands on social that they don’t shop with, representing a missed opportunity to grow revenue.

Just getting eyes on your posts isn’t enough to ensure you’ll be audiences’ first stop for shopping, however. 46% of consumers follow brands just for their inspirational content. While a beautifully curated feed helps draw eyes, social media marketers also need to engage with their followers to form relationships that convert. To do this, you’ll want to find out what your audiences’ needs are and be ready to engage and respond when they reach out–whether they tag or mention you or not.

What to tell your boss: Social teams can’t just blindly follow trends when posting social content–you also need the tools to dig into what leads your specific audience to convert.

5. 50% of consumers follow brands on social to learn about new products or services.

Entertaining and inspirational content is great for building your brand voice and demonstrating your personality, but valuable relationships with consumers come from understanding why they’re taking the time to follow brands in the first place. A majority of consumers want to learn about new products and services, while 48% follow brands on social to be entertained.

These stats are not only insights into what consumers want, they also show the multiple directions social media marketers and teams are pulled in to ensure they meet all of these needs. Your social media content strategy needs to pull together both informative and entertaining posts. Tapping into your brand’s unique audience profile is key to maximizing your strategy by learning exactly when and how your audience is engaging with the content you post.

What to tell your boss: You need a highly developed content plan to reach potential buyers throughout their customer journey–and your team needs the resources to create and execute it.

6. 45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service.

Even with these consumer behaviors in mind, your social strategy doesn’t exist in a vacuum exclusive to the social team. Employee advocacy is a key piece of a complete, holistic social strategy. Employee-generated content helps build trust and reinforce the messaging about your culture and brand voice, all of which play a role in developing relationships that lead to conversion with customers. As customers explore posts around a product or service, employee advocacy helps move consumers through the funnel by building on your brand narrative with individual employees’ unique and trustworthy voices.

What to tell your boss: Your social team has the power to activate an employee advocacy strategy that tells your brand story and builds trust with audiences.

2019’s key social marketing trends

In addition to reviewing the current state of social media consumer behavior, the Sprout Social Index also identified key trends on the horizon. Here are three top trends you’ll want to arm yourself–and your boss–with right away. If you want to be ready for your social team to meet your followers where they are, be ready to factor these trends into your strategic planning.

Download the Sprout Social Index

7. 45% of consumers say they would like to see more live video from brands on social.

It’s clear that live video will become a must-have for social media marketing, and with live streaming options available across all the major social networks, there’s no easy way for brands to overlook this feature going forward. While live video has unique advantages like the ability to be more spontaneous and less produced, there can still be a disconnect for many social teams between the importance of adding it to their strategy and the bandwidth to actually implement it. 63% of social media marketers believe live video will become more important in the upcoming year, yet only 24% intend to create a strategy for YouTube Live. Audience insights specific to your brand are critical to determine what platforms your social team should focus their efforts on.

What to tell your boss: Your social marketing team needs the resources to identify where and how they can make the biggest impact with live video, and then create that content.

8. 40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important.

Private groups represent a unique opportunity where people self-identify as highly interested in not only a topic, but also your brand–46% of consumers join private groups specifically to communicate directly with a brand or business. Private communities like Linkedin or Facebook Groups also allow social marketers to get in-depth insights from the most passionate audiences–two-thirds of consumers join a private group because they want to connect with people who are similar to them. Private groups shouldn’t be overlooked just because they don’t have wide organic reach–for the 48% of social marketers whose goals for social in the upcoming year include increasing community engagement, they’re they perfect space to cultivate a highly invested and motivated community with the potential to become brand advocates.

What to tell your boss: Initiatives to increase community engagement lead to more than just more Likes–they can also put you in touch with your most dedicated and outspoken customer base.

9. 63% of social media marketers believe listening will become more important over the upcoming year.

One recurring theme running through all of these stats is the need to know your brand’s specific audience in-depth. Consumers’ expectations out of social are growing more sophisticated, demanding a mix of content types and formats across many networks. Plus, social media marketers know their potential customers are often discussing them, their products and their competitors without any direct tags or mentions. Social listening lets marketers drive customer research at scale by providing the ability to filter relevant information out of the large datasets that social messages represent. By distilling these recurring themes into actionable insights that can impact a variety of teams, social media marketers bring value back to the rest of their organization. As social media marketers increasingly engage with data analysis to prove the ROI of their efforts, advanced tools like listening become must-haves in their toolkit.

What to tell your boss: Social listening can be a source of opportunity across your entire marketing structure, offering insights into your audience, industry and competitors.

These nine stats are just a few of our findings in the Sprout Social Index–download the report to read our full insights on how you can empower your social team and elevate your social strategy

This post 9 stats social media marketers need to show their bosses ASAP originally appeared on Sprout Social.

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Online extremism is taking a mental toll on researchers studying it

Social media platforms do an indispensable job of connecting us with our families, friends and like-minded people. But of late, they have also become conduits for bad actors to hijack users’ attention to manipulate news, spew conspiracy theories, and propagate toxic viewpoints with an intent to radicalize impressionable minds. Whether be it Facebook, Instagram, Twitter, or YouTube, problems surrounding extremist content, lapses in platform moderation and general misuse run rampant. The public feeds, which incentivized us into sharing more, and connecting and engaging with as many people as possible, have also emerged as the biggest source of headaches for the companies running them. But it’s not just…

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Revenge of the nerds: Facebook is developing human-level AI to fight bullying

Facebook might be taking its bullying problem a lot more seriously than you think. Rather than hire more humans to flag troubling content, it plans on developing AI with human level intelligence to do the job. An official company blog post today, on the subject of content moderation, laid out a road map for machine learning solutions to bullying on Facebook: One potential answer is an approach that Facebook Chief AI Scientist, Yann LeCun, has been discussing for years: self-supervision. Instead of relying solely on data that’s been labeled for training purposes by humans — or even on weakly supervised…

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Pinterest content tips to help you create the perfect pin

2019 Summer GIF Guide

One quick way to increase your email marketing results: Add a GIF to your message. GIFs can increase click-through rates by 42 percent and conversion rates by 103 percent, according to data from Marketing Sherpa. (Plus, they're fun to send and receive!) Unfortunately, it can be expensive to buy creative, high-quality GIFs, and creating your own animated images can be frustrating and time consuming. That's why we wanted to make it super simple for you. Our AWeber designers made these 11 FREE summer GIFs. Download one, two, or all of them, and use them in your summer email promotions. Not an AWeber customer yet? Create your FREE 30-day account with AWeber right now, and see how easy it is to add one of these GIFs in our Drag-and-Drop message editor.

How to Download Your Summer GIFs

Step 1: Find the summer GIF below that you want to use in your email. Step 2: Save it to your computer by either right clicking the GIF and selecting “Save Image,” or by dragging the GIF to your desktop. Step 3: Upload the GIF into your email template. Related: Everything You Need to Know about Using GIFs in Email

New! 2019 Summer GIFs

Summer Sale GIF

Beach GIF

Camping GIF

Ice Cream GIF (red)

Ice Cream GIF (purple)

Best Summer GIFs

Here are some of our customers’ all-time favorite animated summer GIFs from previous years.

Fireworks GIF

Hot Dog GIF

Watermelon GIF

Wedding GIF

Under the Sea GIF

Summer Sale GIF (red, white, and blue)

(Looking for other AWeber GIF guides? Check out our FREE Valentine's Day GIFs.)

Save a lot of money with AWeber

AWeber has been helping small businesses and entrepreneurs connect with their audiences and crush business goals for more than 20 years. With AWeber, you get 100% of our features with every plan — so you can do more while spending less. Create your free, 30-day account today!

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