Wednesday 31 July 2019
Tuesday 30 July 2019
Twitch bans, then unbans streamer after accusing him of fraud
A Twitch streamer named Craig “NBDxWilliams” Williams was recently banned from the streaming platform and then reinstated today. His struggles with the platform, and Twitch staff’s confusion over Williams’ streaming setup, shine a light on how Twitch flags potential problems — and how anyone who’s not streaming strictly games or podcasts might run into similar problems on the site. Twitch streamers who use the site for monetary purposes do so by becoming Twitch partners or affiliates. Twitch partnership is usually exclusively reserved for the streamers with the biggest audiences and a consistent streaming schedule — you have to work for…
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Video: F U, Instagram — here’s how to delete or deactivate your account
Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Ugh, Instagram. I remember when the social network was fun, when it was just filled with cool pictures and didn’t know anyone on there. Now? Barely an hour goes by without someone I have a simmering resentment towards posting a bragging photo that’s meant to shroud their dull, pointless life, driving me into bubbling resentment. Or, maybe, you just don’t like how long you spend on there. Whatever your beef with Instagram is, we’ve put…
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Friday 26 July 2019
Thursday 25 July 2019
Zuckerberg’s word use suggests Facebook is selling ‘experiences’ and not ‘ads’
Facebook’s been through a tumultuous period, to put it mildly. From the disruption of global democracy due to the misuse of personal data, to unfavored algorithmic changes resulting in especially gen z fleeing the platform for alternatives like Snapchat and TikTok. This tumultuousness is reflected by Facebook’s stock price, which had its winning streak broken right at the beginning of 2018. From its IPO in May 2012, to January 2018, the stock rose almost continuously, from $38 to $190. Since then, the stock’s been on a wild ride, hovering between $125 and $210. To recover from its worsened image and…
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Wednesday 24 July 2019
Friday 19 July 2019
How to build Reddit custom feeds (also known as ‘multis’) like a pro
Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Before I became a journalist, Reddit was my preferred source of information and entertainment. I didn’t use Twitter, I hardly got on Facebook, and I absolutely despised Snapchat. Then I started using it for work, and I suddenly couldn’t enjoy it in my spare time anymore. It felt like two universes colliding. Until I discovered custom feeds (also known as multis). With multis, you can build up custom lists of subreddits that won’t meddle with the content…
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Thursday 18 July 2019
5 stats brands need to know to engage Irish & UK consumers
There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization.
But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread popularity of social creates a unique challenge for brands. The over-saturated social landscape makes it difficult for brands to capture their audience’s attention, stand out from their competitors and grow their share of voice.
For Ireland and UK-based marketers trying to engage with their target audience, an effective social strategy calls for putting customer preferences at the center of their social strategy. In our first Sprout Social UK & Ireland report, we uncover how marketers can grow their audience on social and build stronger connections with their customers. As you dive into all of the data across our UK and Ireland report, here are the five essential stats you need to keep top of mind to elevate your social strategy.
Finding your audience
1. Give customers what they want, not what you think they want
With millions of posts going out on social media every day, marketers need to prioritize the quality of their content over quantity if you want to stand out above the crowd. For brands to successfully attract and retain their social audience, you should be delivering content that aligns with what customers actually want to see from brands.
Our research shows 60% of consumers follow brands on social to learn about new products and services, so marketers should consider developing content that reflects this interest. UBS, for example, used Twitter to announce the launch of its new online hub, UNLIMITED, and generated 2.14 million impressions in just one week.
2. Customers are looking for entertainment on social
Growing your audience, while important, means little if customers don’t actively interact with your brand’s social page. To encourage engagement, marketers should consider creating posts and media that inspire an emotional response out of their audience. Of all the social content available, 59% of consumers say they are most likely to engage with posts that are entertaining.
Tayto Ireland, a crisps and popcorn manufacturer, used a mixture of hashtags, keyword targeting and promoted video on Twitter to extend the longevity of their TV advertising campaign. With promoted video, Tayto promoted and targeted its humorous video content to anyone interested in comedy, and also ran true-or-false games to drive further engagement. As a result, the Tayto Ireland Twitter account garnered over one million impressions, nearly 60,000 total engagements and 15,000 video views.
Conversations can spark connection
3. Brands need to talk to their audience
The beauty of social media is customers are given a direct line of communication with their favorite brands. Our own research shows 60% of Irish and British consumers want brands to use social to communicate with their audience. But instead of only reacting to customers’ questions and concerns, brands should be seeking out opportunities to proactively engage with consumers.
To ensure no conversation goes unnoticed, brands can employ social media monitoring to uncover posts around their business, industry, relevant subjects and even competitors. With monitoring, marketers can keep an eye on brand mentions and quickly respond to customer feedback and reviews. Monitoring also gives marketers an opportunity to engage with customers who are talking about the brand, even if they don’t tag the brand or geotag its location in their social posts.
4. Employee advocacy goes a long way in building trust
While a large social following is nice to have, it’s far from the end goal for any social media manager. After securing your customers’ attention, prioritize connecting with your audience and building relationships that last beyond a simple Like or follow. According to our data, 60% of UK and Irish consumers say connection starts when they feel they can trust a brand or business.
One way brands can build trust among customers is to use employee advocacy to share news about products and company updates. Unlike paid brand ads, advocacy relies on a brand’s employees to share content to their own social networks. Vodafone UK, for example, encourages its employees to share Vodafone-related news through their personal profiles and to connect with their peers. The telecommunications service provider ultimately drove 20 million impressions since starting their employee advocacy program.
5. Be open to two-way dialogue
Marketers know a relationship is a two-way street, and when customers talk to brands on social they expect a response back. From responding to user-generated content to answering questions in DM’s, there are a number of opportunities for marketers to further engage with your customers and strengthen those relationships.
In particular, 39% of consumers would like to see brands use more ask-me-anything sessions on social platforms like Reddit. With an AMA, brands can communicate directly with their followers, answering any questions customers have and proactively seeking feedback that could inform new products and services. Dublin Airport, for example, uses its profiles on Twitter and Instagram to share news and answer passenger questions, and has won multiple awards for their strong presence on social.
These five stats are just a few of our findings in the Sprout Social: UK & Ireland report—explore the full report for further insights on how you can attract and engage your audience on social.
This post 5 stats brands need to know to engage Irish & UK consumers originally appeared on Sprout Social.
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TikTok is testing a WhatsApp shortcut to let you share videos with your best friends
It appears social media sensation TikTok is taking a leaf out of the books of Instagram, Snapchat, and YouTube. The platform is currently testing a Discover tab to make it easier for users to, well, discover new engaging content. The Discover tap sits left of the upload button, where the Search function used to reside. See if you can spot the difference: The new Discover tab was spotted by serial leaker Jane Manchun Wong, who has previously uncovered yet-to-be-released features in popular apps like Facebook, Twitter, and Instagram. It remains unclear if the Discover tab will be any different to the…
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Wednesday 17 July 2019
Tuesday 16 July 2019
Monday 15 July 2019
Here’s how to delete or deactivate your Snapchat account
Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. Tired of Facebook too? We’ve got a guide for that. Oh, and Instagram? Yep, here’s how to delete that too. What, and Twitter? Here’s all you need to know. Social platforms like Snapchat walk a fine line between being handy and consuming your whole life. Whether your screen time notification says you’ve spent a horrendous amount of time on your phone today, or you just don’t feel the need to share every inch of…
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Study: Influencers can’t even influence anymore
It’s become impossible to scroll through Instagram without seeing a #sponsored post, perfectly staged product photos, or an influencer selling her own bathwater. The industry seemed unstoppable, but a recent study has revealed that influencer engagement rates are nearing an all-time low. Littered Instagram feeds mean users are tapping ‘like’ less than ever before. This study by Mobile Marketer measured engagement with a like-follower ratio, or by the average number of likes on a post compared to the follower count. In 2019, the engagement rate for sponsored posts fell to 2.4 from 4 percent three years earlier. And it’s not…
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Friday 12 July 2019
Thursday 11 July 2019
Monday 8 July 2019
Erika Lust: #MeToo left sex workers behind
For the ongoing series, Code Word, we’re exploring if — and how — technology can protect individuals against sexual assault and harassment, and how it can help and support survivors. There’s no questioning that sex workers face judgement and stigma, as well as blatant, systematic discrimination. In media, they’re punished for their nonconforming sexuality by being victimized, criminalized, or slut-shamed. And despite the arrival of a new era of feminist activism, it seems that yet again, feminism has left the rights of sex workers behind.“To be honest I feel like not much has changed in the adult industry since the…
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Tuesday 2 July 2019
Is Microsoft teasing a Netflix tie-in? Stranger Things have happened
Microsoft yesterday took to Twitter and Instagram to tease social media denizens with a cryptic Windows 1.0 video. After you check your calendar to make sure it’s still 2019, check out the posts below: Introducing the all-new Windows 1.0, with MS-Dos Executive, Clock, and more!! 😲 💾 pic.twitter.com/guU4QxwsGG — Windows (@Windows) July 1, 2019 View this post on Instagram Introducing the all-new Windows 1.0, with MS-Dos Executive, Paint, and more!! 😲 💾 A post shared by Windows (@windows) on Jul 1, 2019 at 9:28am PDT As you can see, the 13-second clip appears to be a teaser for Windows 1.0…
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Research: The best way to stop the spread of fake photos is education
It can be hard to tell whether a picture is real. Consider, as the participants in our recent research did, these two images and see whether you think neither, either or both of them has been doctored. You might have based your assessment of the images on the visual information alone, or perhaps factored in your evaluation of how reputable the source is, or the number of people who liked and shared the images. My collaborators and I recently studied how people evaluate the credibility of images that accompany online stories and what elements figure into that evaluation. We found…
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Monday 1 July 2019
Secret US Border Patrol hate group exposed on Facebook
Investigative journalist A.C. Thompson from ProPublica today exposed a secret Facebook group for US Border Patrol agents full of racist and misogynistic comments and memes, including calls for violent action against immigrants and Democrats. The group, called “I’m 10-15,” a reference to the Border Patrol code for “officer in custody of alien,” has over 9,500 members and began in 2016. According to its introduction page it exists to serve as a Facebook “family” for Border Patrol agents: Per the ProPublica report, agents on numerous occasions engaged in commentary or shared memes illustrating a community-wide hatred for undocumented immigrants, liberals, and…
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AWeber Supports AMP for Email!
AWeber is the first small business email service provider to support the new AMP for Email technology!
AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and customers via email.
With AWeber and AMP, your subscribers won’t have to leave the inbox to visit a web page. Instead, they can book an appointment, RSVP to an event, sign up for a newsletter, leave a product review, answer a survey, or view a live package shipping update — all inside your email!
Through AWeber’s API, you can create powerfully-engaging interactive and dynamic content using AMP components within all Gmail messages received on a desktop starting TODAY! Discover more ways to use the power of AWeber and AMP to accelerate your business’s growth. Watch the video below.
Want an even deeper dive into what you can do with AWeber and AMP for email? Sign up for our webinar on July 11 at 1 p.m. AWeber’s Technical Product Manager Dave Stys and Senior Content Marketing Specialist Liz Willits will give you a demo of the technology, show you awesome ways to use AMP in email, and answer all your questions.
There are a few simple steps you’ll need to take to get started with using AMP for email inside AWeber. See them here.
Questions? Contact our Customer Solutions team, available 24 hours a day, 7 days a week, from our Pennsylvania HQ.
The post AWeber Supports AMP for Email! appeared first on Email Marketing Tips.
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