While perusing your Twitter feed you notice yet another Kardashian has tweeted a photo captioned “I love my new jeans!” with the brand name tagged. While you and millions of other followers have viewed this picture now, you are not easily fooled. It’s clear that this celebrity has been paid big bucks and as with some other celebrity posts, may not even necessarily like what they’re promoting. So why should you be persuaded to buy them? Well, companies have finally seen the light and are discovering the unique advantage of using peer-to-peer marketing, rather than celebrity endorsements to promote their products. While celebs have thousands,…
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