Thursday 24 March 2016

[#EmailChat Recap] Talking Landing Pages with LeadPages

Serious about growing your email list? Then you should know just how important it is to optimize your landing pages. But for the time-crunched marketer, knowing where to start can feel like a challenge.

That’s why we’ve enlisted our friends (and landing page experts) Bob and Kat over at LeadPages to help us break down the do’s and don’ts that every email marketer should know. We came away with so many actionable tactics that we can’t wait to employ in our own landing page strategy!

Missed out on this week’s chat? We’ve got you covered. Read on for 7 ways to optimize your landing pages and start growing your email list:

1. Want to grow your list? Landing pages are non-negotiable.

Key Takeaways:

  • Landing pages can help you grow your list in record time.
  • Have a webinar, promotion or other offer you want to market? Landing pages make it easy.
  • Tailor your content to a specific audience using landing pages!

2. They fit seamlessly into your email strategy.

Key Takeaways:

  • Offering something of value on your landing page – such as a webinar, guide or template pack – is a great way to get more email subscribers.
  • We use landing pages to promote our own webinars and ebooks, but these aren’t your only incentive options. Check out our guide to 5 Irresistible Incentives That Aren’t Ebooks.
  • Landing pages aren’t only for getting new subscribers. They’re a great way to start a conversation with your prospects and get more traffic to your site. Try adding social buttons to your landing page!

3. Remember these landing page best practices.

Key Takeaways:

  • Keep your CTA “above the fold.” And be sure it stands out – try a bold color or font!
  • Don’t miss out on any opportunities – every element should be carefully considered to make visitors take action.
  • Speak to your audience, not at them. Use simple, concise language that they understand. (In other words, avoid jargon or marketing speak.)

4. Landing page performance is totally measurable.

Key Takeaways:

  • Keep tabs on your conversion rate (aka the # of people who made it to your thank you page).
  • Pair Google Analytics with a built-in analytics tool (like one from LeadPages) for a winning combo.
  • Use tracking codes? Save time with Google Tag Manager.

5. Don’t make these common rookie mistakes.

Key Takeaways:

  • Don’t rely on one lead magnet. Your prospects aren’t all the same. Segment your lists and create landing pages that appeal to each audience.
  • Keep your copy crisp and clear. Your visitors should be able to know what you’re offering in the first five seconds.
  • One common mistake? Overwhelming prospects by giving them too much information at once (I call this “feature FOMO”). Keep your messaging short and sweet.

6. Just getting started with landing pages? Listen up.

Key Takeaways:

  • Keep it simple the first time around. It’s amazing how far one powerful headline and call to action (CTA) can go.
  • Don’t overcomplicate things and delay your promotional efforts. Start out by testing and iterate later.
  • Consider your audience: Who are they? Where are they coming from? Keep this in mind when creating your landing page experience.

7. Behold: Your landing page toolkit.

Key Takeaways:

Save the Date

Mark your calendar for Thursday, April 7 at noon ET as we talk welcome emails (guest expert TBA).

Love #emailchat? Help spread the word! We made it easy – just click the retweet icon in the image below:

 

The post [#EmailChat Recap] Talking Landing Pages with LeadPages appeared first on Email Marketing Tips.



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