The greatest hits: Repurposing your best content for social media

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. And, frankly, some days you don’t have the time to create fresh social content from scratch.

When it comes to social content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

In this article, we’ll discuss repurposing content for social media and how to make your content work for you, instead of the other way around.

Why it pays to repurpose content for social media

There are many strategic benefits to repurposing content for social media.

What does this process look like in practice? The Sprout Social Index™ is our annual data report that speaks to the entire marketing industry. But we also include data points that are specific to certain disciplines and can be used to capture the attention of niche audiences.

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. Plus, we consistently pull graphics from the report to include in our social media content.

Here are the key benefits of having a content repurposing strategy:

Saves time, money and effort

Social media content creation for multiple networks is time-consuming. However, it’s an effort brands need to take if they want to remain relevant with consumers. According to Sprout Social’s 2024 Social Media Content Strategy Report, social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places.

However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available.

When you have a content repurposing strategy in place, you optimize your efforts and spend. Of course, you should avoid sharing the same content everywhere, all the time. It’s important to take into account each social network’s unique features and demographics so the content you share aligns with what your target audience is looking for.

Reinforces the brand message

Sharing consistent messaging across different formats strengthens your brand’s identity on social, reminding followers who you are and what you stand for. Remember the “Rule of Seven”? Prospects need to see or hear a brand’s message at least seven times before taking any action to make a purchase.

When you repurpose content for social media, you double down on key brand messaging. According to the 2024 Content Benchmarks Report, brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled. That’s a lot of opportunities to find creative ways to repurpose content and remind social followers about your unique value proposition.

Builds share of voice on a topic

Share of voice is a metric for how much your brand dominates a conversation in your industry compared to your competitors. For example, Sprout is a frontrunner in conversations about social media influencers. Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content.

The next time your target audience searches for that topic on social or in a search engine, your brand may be at the top of their search results—proving to your audience why you’re the authority in this area. (We’re always on the front page of search results for social media influencers, for example).

When you repurpose content for social media, you play the long game. It’s not just about saving time and money, it’s also about increasing visibility and authority over time.

What to consider: Best practices for repurposing content for social media

If you don’t have a strategy for repurposing content for social media, it can feel a bit overwhelming to start. Where do you begin? What workflow is right for your team? How much repurposing is too much? Don’t worry—the following best practices will answer your questions so you feel confident when getting started.

Identify high-performing content

Before you dive into recycling your content, you should know that not all content lends itself to this particular art form. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Put your best foot forward, as the saying goes: Prioritize content that performs well, resonates with your audience and will meet your needs and goals. Having a goal in mind makes it easier to determine which content to include in your curation strategy. Goals can include:

• Raising brand awareness in a certain industry
• Connecting with your audience
• Driving organic traffic back to your website
• Supporting leads or trials

Consider which social media metrics you’ll use to determine your best-performing content. For example, if your goal is to increase engagement across networks, repurpose content that has a high number of likes, shares and comments. If your goal is to increase follower growth, consider repurposing content that has previously had the most mentions, comments and shares. For brands that want to drive organic traffic back to a landing page or website, repurposing content that has a high click-through rate makes the most sense.

Check if the content you want to repurpose is evergreen or time-constrained. An article that performs well year-round may be easier to repurpose right now, while event-specific or seasonal content may need to be carefully scheduled before posting.

Choose the right channels

Repurposing content for social media also means you need to consider where it’ll be posted. The right channel makes all the difference—how you tell the story is equally as valuable as the story itself. Your repurposing strategy needs to consider audience network preferences, along with your social goals for the year.

For example, if your audience is largely active on LinkedIn and one of your goals is to increase visibility on that network, then you’ll want to consider how best to repurpose content that’ll get more eyes on your feed.

While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel. This will help you increase visibility on that network and improve social follower retention as well.

In addition to considering which of your networks are most active, focus on what types of content consumers are looking for as a whole across networks. Industry trends can shift and fade quickly for each network, so it’s also important to have a pulse on where social is going. For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth.

Tailor content to each platform

Know your audience. Think about what your audience on each network expects to see from you. For example, if your Instagram followers consistently react well to short-form videos from your brand, repurpose more content into that format. Be sure to surprise and delight your audience with something unexpected every now and then too, such as a GIF or meme, so that your social network feed isn’t all the same.

Considering the right format for each social network is key because what works for one network isn’t going to be right for another. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Instead, users want to see shorter videos under a minute on X, along with static images, text-only posts, GIFs and memes.

Don’t overlook emerging networks you’ve recently started using. Repurposing content may provide an opportunity to increase your visibility on those networks and establish your brand as a leading voice in the space. Take Threads, for example. While only 15% of our survey respondents have a Threads profile, there’s significant potential for growth.

Use AI to save time

If you’re thinking about how to repurpose content for social media in less time, consider the many AI tools available that can help.

AI tools can enhance social media content creation by making new versions of tested formats. For example, marketers using Sprout Social can use our Suggestions by AI Assist tool to generate custom copy that aligns with their brand’s voice and audience preferences, supporting their copywriting efforts.

To enhance your repurposing strategy with Suggestions by AI Assist, try using the tool to rework top-performing posts. This allows you to create three fresh versions of a proven format in no time.

How to repurpose high-performing content into a social media post

After compiling a list of your best pieces and determining the social networks to focus on, it’s time to repurpose your content for social media. But, beware of social media saturation—social media users are sifting through a ton of social media content, so it’s best to offer quality over quantity. Here are some ideas to help kickstart your creativity, stand out from the crowd and turn any piece of content into an engaging post for your networks:

Post X threads

While one X post is only 280 characters, you can expand your content by posting threads instead. Use X threads to share detailed and complex information that doesn’t lend itself well to a single post, such as blog content. It’s also a good way to share resources, lists and tips and tricks with followers.

Cross-post your livestream

Extend the life of your livestream event by saving and uploading videos to YouTube, sharing snippets to X or trimming clips for an Instagram post or TikTok. You can also use screenshots and quotes for non-video posts to capture your audience’s attention or tease what’s to come. The possibilities for repurposing livestreams are endless. You can even turn memorable moments into GIFs and memes for more shareability.

Make it a GIF

Have a video clip or animation that brings a smile? Turn it into a GIF. Plenty of free tools exist to do this, and GIFs make for eye-catching posts that can be used to promote a piece of content or a new product. Starbucks, for example, created a simple GIF that showcases the cold foam in their new product in a fun way.

Ask a question

The same questions used to spark comments at the ends of videos and blog posts can be repurposed on other platforms. Create a static image with the big question, for example, or take the poll route. LinkedIn Q&As and Facebook and X Polls all create opportunities to engage your audience with existing content or tease a new report that’s on the way.

We asked a question on an Instagram carousel which pointed followers to our LinkedIn live event on the same topic.

Provide an answer

Search your Facebook and LinkedIn communities for questions you can answer with an existing article. By repurposing content and/or linking to it in your response to queries, you build relationships and increase the chances of being found by others asking the same question. This approach also shows social followers you’re paying attention to their questions, preferences and needs.

Amazon answers a question in the video below, engaging followers with a subject matter expert. Similar content is used in a blog post by Amazon as well.

Rework written content for Instagram

Even written content can find a home on a visual platform like Instagram. But don’t just copy and paste a paragraph as your Instagram post; consider pulling out salient data points or quotes to build a visual social narrative around. A lengthy report also works as fodder for a series of short videos sharing key information. Instagram carousels are great ways to share text-based content—just be sure to implement design best practices to tell the story visually.

We noticed an increase in interest in building an executive social media presence, so we wrote a guide on it and created an Instagram carousel featuring three compelling reasons for executives to focus on their social media presence.

Turn a webinar into a video

Webinars offer informative and educational content for social followers, but often, followers need to watch them live. Why not turn a webinar recording into a social video, similar to what SAP has done below. In this case, they’ve used the whole webinar as a video, but you can also slice and dice the recording into bite-sized pieces for different social channels.

Focus on the numbers

Stats on social media tend to capture a lot of attention, especially in industries where building credibility and expertise matter. Create stat-based static graphics or short videos that use your brand’s research from reports and white papers to showcase your authority in the space.

Use the power of a memorable quote

Looking to spark conversation, build authority‌ or drive engagement? A powerful quote can make your content stand out.  Comb through your blogs, reports, interviews and other text-based content for a quote that’ll capture your audience’s attention. Share it as a static graphic on your networks.

Smart content repurposing generates exponential returns

If you already have high-performing content, it’s time to use it across channels. With a little creative reformatting and thoughtful placement, social media marketers can make the most of all their brand’s greatest content and reduce the content generation workload. It’s a win-win.

Want more tips to make a lasting business impact with your content strategy? Download the 2024 Social Media Content Strategy and get findings to help you prioritize your budget and bandwidth to deliver the greatest return on investment from your social efforts.

The post The greatest hits: Repurposing your best content for social media appeared first on Sprout Social.

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6 marketing priorities leaders will obsess over in 2025

The stakes are high for marketing leaders. Consumers are still price sensitive, with ever-increasing expectations for the brands they buy from. Executives and board members want to see proof of ROI in light of tight budgets. Creating a competitive advantage on digital channels like social media is getting harder. Internal teams are battling burnout and bandwidth constraints, despite being asked to do more with less.

With so many concerns, where do you go from here? To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2025.

Optimize tools to create an AI-driven culture

Marketing teams who aren’t getting serious about AI are lagging behind. It’s no longer enough to just have tools. Organizations need wide-scale AI integration to anticipate customer needs and become best-in-class.

Sprout’s CMO Scott Morris put it this way, “Fostering a culture of AI within marketing (and beyond) isn’t just about adopting the latest tools—it’s about embedding AI into the way we operate day to day. With the help of AI, marketers can redefine their industries, create new markets and drive economic growth. At Sprout, we’re committed to ensuring our team not only understands AI’s potential, but is equipped to use it responsibly and ethically.”

The opportunity costs of not championing AI are extensive. According to Sprout’s 2024 Social Media Productivity Report, 63% of social marketers report manual tasks prevent them from doing high impact work. Almost one-third attribute their efficiency struggles to not having tools—or having the wrong ones.

Just because something is “AI powered,” doesn’t mean it’s right for your martech stack. Resist the urge to add AI tools for the sake of it. While AI can save your team time, endless training, navigating poorly integrated tools and rebuilding workflows can be a full-time job—especially for teams already at max capacity. It’s critical to equip your team with the right tools, ones that are compatible with the platforms you already rely on.

Considerations: Selecting the right technology is essential, but an AI strategy that doesn’t address people, culture and processes will collapse. You need low-lift, ongoing trainings and built-in rituals to encourage employee experimentation (with the right guardrails in place). Consider creating an AI steering committee to ensure you pursue AI solutions that support your most critical marketing opportunities, while avoiding overbuying technology or overcomplicating your tech stack.

Amplify your brand by unifying your message

Social media platforms are reaching max saturation. Email marketing has dwindling click-through rates. Even the ROI of performance marketing is getting harder to justify.

As digital channels become more overwhelming, there’s less opportunity to reach consumers. Successful brand amplification requires streamlining your strategy. This can be achieved by doing fewer, bigger things, and integrating key messages across channels. It’s one thing for each team to be firing on all cylinders, but they need to be in sync and telling the same story to really allow your message to break through.

Morris adds, “Marketing teams everywhere are doing incredibly creative, innovative work, but they’re operating in silos that prevent them from maximizing results. When we all work together to get louder and prouder, we multiply the impact of everything we’re doing tenfold, reach prospects more effectively, create a better customer experience and ultimately drive more revenue.”

Though it might seem counterintuitive, effective brand amplification requires taking things off your team’s plate. For example, according to The 2024 Content Benchmarks Report, brands published 10 posts a day across networks in 2023. Brands in consumer-facing industries—like media, leisure, sports, recreation and retail—far surpassed this threshold. But consumers’ feeds are already brimming with posts from their friends and family, influencers and brands alike. And you’re competing with all of them for attention. It’s time to cut back on your cadence and publish significantly less content.

Considerations: The key to brand amplification is prioritizing quality over quantity, and efforts that ladder-up to key initiatives over one-off activations. What can you do to remove silos between teams within the marketing org? How can you adopt an org-wide campaign mindset? What can you stop doing that will afford your team more time to focus on the right things?

Take influencer marketing beyond social media

Consumers trust influencers, and their trust is growing steady in some pockets. According to The 2024 Influencer Marketing Report, nearly half of consumers trust influencers as much as they did in 2023, and another 30% trust them more. This is especially true for Gen Z and Millennials.

Sprout’s VP of Brand and Social, Layla Revis, describes, “People trust people, and they want to be entertained and educated. Whether it’s humor, fashion, fitness or sports, people are more likely to seek out influencers than brands or celebrities. This is a sign the media has become democratized.”

The potential of influencer marketing exceeds social media. Almost all (80%) of consumers agree they are more likely to buy from brands who partner with influencers beyond social content—from in-person events and brand trips to multichannel ad campaigns.

Social media is where culture is born, so it makes sense that successful influencer marketing campaigns permeate other channels, too. The more well-orchestrated influencer activations are, the more they boost brand awareness and the bottom line.

Considerations: As what it means to be a spokesperson and celebrity changes, influencers will slide into roles formerly held by actors, athletes and other pop culture icons. What will it take to make an influencer the face of your brand campaign off social? In what ways will that change how your team works? What new roles will you need to hire for? What steps will you take to ensure brand safety in these partnerships?

Use audience insights to inform your content strategy

In 2023, most business leaders (96%) said their company needed to continue to invest in social marketing to be successful. But how can leaders make the most of limited budgets and bandwidth? Especially when social users are everywhere.

The 2024 Social Media Content Strategy Report found that most consumers are just as engaged or interact with brand content more on social compared to six months ago. When asked which platforms brands should stay away from, consumers said (somewhat surprisingly) “none.”

Consumers have never been so plugged into social, or eager to see brand content. But, as mentioned before, brands compete in an attention economy, and teams are on the brink of burnout (if they aren’t already there). It’s imperative to use audience insights to determine how to craft the right content for the right channels. Senior marketing leaders at enterprise companies agree content strategy is their top priority in 2025.

While there is a place for everyone and every brand on social, that doesn’t mean you need to be everywhere. Real-time audience insights make it clear where your team should concentrate—rather than expecting teams to balance content across every available network.

Considerations: As algorithms evolve, networks diversify and the battle for attention intensifies, your team needs actionable learnings to stay ahead of the competition and exceed consumer expectations. Do you know with certainty which networks your audience turns to for entertainment and discovery? How about for customer care? What data is your social team missing that could help make more informed choices about content and network prioritization?

Deliver personalized customer journeys

Social media is consumers’ preferred customer care channel of choice, and responding to them on social isn’t optional. In Sprout’s Q4 2024 Pulse Survey of over 2,000 consumers, respondents agreed brands should make personalized customer service on social a top priority in 2025.

This means collaboration between social and care teams should be more than a handoff. They need to truly work in tandem to provide a seamless customer experience—finding processes and tools that increase productivity and surface strategic insights. If you’re not hyper-focused on customer care, you’re setting your brand up to fail long-term.

Morris sums it up like this: “Why do so many marketing leaders continue to think of customer care as something that is ‘another department’s problem?’ Marketing and care are two halves of the same whole. Do you care about your brand image? Do you care about overall customer sentiment about your company? Dive deep into your company’s NPS score, and the drivers behind it, and you’ll understand exactly what I’m talking about.”

Considerations: Customer service and marketing teams must be more aligned than ever before. Are incompatible tech stacks and departmental silos getting in the way of that? What new processes and resources are needed to unite the teams?

Put social media at the center of your marketing strategy

Brands today exist in the context of online culture, and social media is the epicenter of that culture. Social’s influence on consumers (and businesses’ long-term health by proxy) is undeniable. From Chili’s TikTok presence being responsible for 40% of their quarterly growth to Duolingo’s CEO mentioning how the brand’s social media presence helped them blow past projected gains on an earnings call, the results are tangible. The greatest business risk in 2025 is not investing in your brand’s presence and tapping into social data.

Social data is a source of truth that will help your company refine product development, strengthen your employer brand and recruit top talent, and directly drive revenue gains. Used correctly, social insights make it easy to prove organization-wide value, facilitate cross-collaboration and ensure customer care, sales, HR and R&D buy-in on your initiatives.

Sprout’s CEO Ryan Barretto said it best: “Executives who prioritize a social-first approach not only mitigate risks effectively but also empower their teams to innovate and connect with customers in meaningful ways. If I had to share some motivation with fellow leaders, it would be this: Take inventory of where your current and future customers are. There are few companies that can say this isn’t on social. If that’s true for your business, how do you plan to show up for them?”

Considerations: If you want to build a marketing strategy that prioritizes your customers and future customers, you need to put social insights at the center of it. Does your current tech stack make social data accessible? What information or examples do you need to make the case for more investment in social? How can you quantify the risk of not being proactive?

Focus on the marketing priorities that matters most

In 2025, marketing leaders must focus on a few strategic imperatives to drive sustainable growth in a complex landscape. Building an AI-driven culture, unifying brand messaging, expanding influencer marketing and centering social data are no longer optional but essential.

With resources stretched thin and consumer expectations high, concentrating on these core priorities will empower your team to deliver impact, foster stronger customer connections and stay ahead of rapidly changing demands. By ruthlessly prioritizing what matters most, you can create a resilient strategy that resonates and drives results.

Looking for more guidance on staffing needs, team processes and marketing tech stack optimizations you need in 2025? Read our CMO 2025 content strategy pre-mortem cheat sheet.

The post 6 marketing priorities leaders will obsess over in 2025 appeared first on Sprout Social.

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6 skills social media analysts need in 2025 and beyond

Every scroll, share and comment provides key insights into audience behavior. But without translating this data into boardroom-ready insights, your data points are just random numbers without a story.

That’s a missed opportunity for competitive advantage.

Social media analysts turn raw data into insights that drive everything from product tweaks to customer service overhauls. They spot social media trends and link them to business metrics, translating digital buzz into tangible strategies.

So, what makes a great social media analyst? And how do analysts turn raw data into growth strategies that work?

In this article, you’ll learn six ways analysts contribute to business growth and six ways to supercharge your career as one.

What is a social media analyst?

A social media analyst assesses a brand’s owned data, content performance and social listening data, and translates them into actionable business recommendations. From refining audience targeting to optimizing content strategies, they help businesses pinpoint the steps to strengthen their brand’s market position.

The fundamentals of the role include:

• Comfort with social media analytics tools to report on critical KPIs
• Problem-solving to support overall social performance and achieve goals
• Understanding social platforms and how each of them uniquely impacts audience behavior and content performance
• Recognizing how social data can grow every aspect of their business and helping others see social differently

Businesses often lump social media data analysis into other social media and community manager roles. But that’s not the most efficient way to build a social media team.  Social media analysts help other social roles do what they do best. They handle most data-related tasks so other social team members can focus on engaging audiences, creating new content, and providing customer care.

Their analysis shows exactly what works—for example, how posting video tutorials at 2 PM leads to 3x more views than other content and how customer service response times under 30 minutes lead to 70% more positive reviews. This is imperative because precise data-driven insights help brands tailor their strategies for maximum results and reach goals and larger business objectives faster.

What does a social media analyst do to grow a brand?

Social media analysts highlight social media value and help drive growth in these six ways.

Analyze audience engagement patterns

Social media marketing has no ‘one size fits all’ approach because every brand has unique goals and audiences.

Analysts track reach, click-through rates and follower growth to gauge how content, engagement and publishing strategies are performing. They also keep a pulse in real-time to provide actionable insights for content creators, marketers and managers to make data-driven decisions.

When a content creator wants to know which types of content to start, stop or continue with, analysts provide owned data that validates or challenges assumptions. They test variables, analyze trends over time and adjust strategies based on what they discover to ensure continuous improvement. They also monitor the data and adjust recommendations to support proactive marketing efforts.

 

Collaborate and communicate

Analysts play an active role in bringing stakeholders together, sharing insights and guiding collaborative discussions.

They invite strategists, creatives, community managers, paid media specialists to the table and use storytelling to:

• Connect data points
• Create compelling visualizations
• Adapt their presentations to accommodate different learning styles

They contextualize data so it’s relatable and resonates with the audience.

An analyst might say, “In February, our top engagement types on LinkedIn were likes, up by 9.5% month-over-month and link clicks, up by 15% month-over-month. Comments however were down to 137 for the month.”

While that might not mean much to a visual learner or a person who isn’t as familiar with specific benchmarks, social media analytics tools like Sprout Social simplify this process. Analysts use these tools to automate visualizations that show engagement trends clearly and make data accessible to everyone.

Identify the ‘why’ behind trends

Metrics without context can lead to missed insights and misguided strategies. That’s why social analysts also investigate the why—which is essential for brand monitoring.

Let’s say content hits a plateau and social engagement is down month-over-month.

Using a social media analytics tool like Sprout, analysts can review past quarterly or yearly performance to identify patterns and consider specific variables such as posting times and audience demographics that might impact engagement.

They might analyze changes in audience sentiment by reviewing shifts in positive, neutral and negative feedback, helping them understand how brand perception could impact engagement. If it’s dwindled or dropped drastically, analysts can review negative messages and find more detailed information that might explain why content is underperforming.

Predict social media outcomes

So much of social media marketing is about planning content calendars and looking forward. But with social media trends shifting so rapidly, how can you confidently plan for the next three to six months? The answer is social data.

With social data, analysts can turn hunches into real and actionable ideas. They identify recurring patterns in customer behavior, analyze relevant listening data, evaluate the content types that consistently engage your audience and track the way content performance varies across channels over time.

Using social media search for market research is invaluable for businesses looking to understand customer behavior. With this information, your team can create more targeted content for your audience, apply collective insights to larger marketing campaigns and even surface specific product improvements based on audience feedback.

Focus beyond their own brand

Competitive analysis is a critical skill for analysts. This analysis helps identify successful strategies, unique content opportunities and areas where your brand can differentiate itself better.

Analysts can manually review competitors or use competitor reports and listening tools like those in Sprout to streamline the process.

Analysts also review industry trend reports to spot emerging themes and examine data from social channels to gauge platform-specific dynamics.

On top of that, they layer social listening data to understand cultural nuances and shifts in public sentiment—a benefit that social media uniquely provides.

Once analysts have the data, they share their findings far and wide, so teams across their org can use that competitive analysis to create new or improved products, campaigns or creative assets.

Help manage crises

Social media analysis isn’t just useful for retrospective reporting and can drive proactive decision-making—which is essential during a crisis.

When negative sentiment spikes or potential issues emerge, analysts provide real-time monitoring and data-driven recommendations that help brands respond rapidly and decisively.

For example, if customers start reporting product issues across social channels, analysts can track conversation volume, reach and sentiment shifts to measure the scale of the problem. They monitor key influencers, identify main themes in public reactions and give leadership data-backed recommendations for immediate action.

This rapid response capability, powered by Social Listening and analytics, helps brands contain issues before they escalate into full-blown crises. By tracking changes in sentiment, conversation patterns and reactions, analysts help organizations decide the best timing and approach to handle potential crises.

6 essential skills for a social media analyst

Like all things social, social media analysts’ jobs too, are always evolving—and quickly. As AI tools and consumer behavior trends reshape how we analyze data to strategize business decisions, it’s important to keep up. Here are six skills that can help if you’re looking to become an analyst or for existing analysts to further their craft.

Use advanced AI-driven data analysis

AI is reshaping how we interpret social data and analysts go past simple metrics to find more meaningful insights.

AI helps you:

• Spot patterns in customer behavior
• Forecast content performance
• Analyze sentiment in large volumes of comments
• Gather insights through social listening

All these insights can help you identify high-performing content and engagement strategies to reach your social media goals. But it’s not just about the tech. Blend AI social listening with human intuition to maximize the ROI of social media listening. Use tools like conversational analytics to spot patterns across massive datasets, then use your expertise to put those findings into context and strengthen marketing strategies.

Excel with social media reporting tools

Making data-driven decisions in social media requires using enterprise-grade reporting tools that offer both high-level overviews and granular insights.

Tools like Sprout Social provide a unified view of metrics across multiple channels, enabling you to not only track essential metrics but also create custom dashboards and reports tailored to strategic business goals.

Google Analytics is also crucial, linking social media activity with website behavior, which gives a full-circle view of how social efforts drive traffic and impact digital strategy.

By linking social engagement metrics to indicators like session duration, bounce rate and conversion paths, you can illustrate the direct impact of social strategies on business results. Such as increasing lead generation, improving customer retention and optimizing the customer journey.

With AI and automation taking over repetitive tasks, you and your team can dedicate more time to discovering emerging trends, refining audience targeting and optimizing content strategies for long-term business growth.

Be a compelling data storyteller

Raw data, stripped of context, rarely inspires action. Your data should inspire your brand story and social content as well as provide critical insights that resonate with your leadership teams for executive buy-in.

Weave data into narratives that resonate with decision-makers by:

• Using tools like Tableau to create intuitive dashboards and visualizations and turn complex data into compelling stories.
• Correlating social metrics with concrete business outcomes integrating CRM insights from platforms like Salesforce.
• Creating interactive reports with visual storytelling techniques that help leaders and teams explore data on their own to find insights they can act on.
• Framing the brand’s position in a way that clarifies competitive strengths and gaps.

Through business intelligence reporting, distill vast amounts of information into clear, strategic insights that inform key decisions—from market entry to customer engagement strategies. Highlight key trends, flag potential risks and spotlight opportunities for growth.

Stay current on platform changes

Social media platforms evolve at a dizzying pace. Facebook tweaks its algorithm, X (formerly Twitter) adjusts its metrics and new contenders like Meta Threads reshape the landscape—each shift can drastically impact content visibility and engagement.

Monitor official platform announcements, industry news and forums to anticipate how they may impact social strategies.

For example, when Reddit introduced new features like its Conversation placement for ads, you’d typically adjust your Reddit social listening techniques to gauge grassroots sentiments and user behavior. Or as short-form content rises on YouTube, focus on video engagement metrics across platforms to gauge audience preferences and adapt content strategies.

Custom reporting becomes crucial here. You can design flexible dashboards with Sprout and add new metrics and data sources to keep reports up-to-date as platforms change.

Be ahead of social media trends

It’s crucial not to just react to trends but anticipate them. Do this by:

• Monitoring influencer marketing trends to understand how these partnerships influence audience trust and drive engagement, then use these insights to refine brand collaborations.
• Tracking customer service trends to enable brands to deliver faster, more personalized support that builds loyalty and encourages positive word-of-mouth.
• Keeping a pulse on platform-specific trends, such as Instagram trends’ focus on Reels or YouTube trends’ emphasis on Shorts, to tailor content strategies.
• Exploring social commerce trends to uncover new in-platform shopping experiences that drive conversions and create a seamless path to purchase for users.

Staying ahead of these trends gives your brand an edge. Not only does this help your brand maintain relevance and agility, but it also builds deeper connections with your audience—ensuring your brand adapts to shifts before they happen.

Always learn

Embrace a growth mindset and constantly refine your skills and approaches:

• Optimize strategies through rigorous A/B testing and use data to refine content types, ideal posting times and engagement tactics that resonate most with your audience.
• Adopt AI customer service solutions and assess how automation improves response times and user satisfaction by enabling faster, more accurate support.
• Experiment with AI analytics tools and use machine learning to forecast emerging trends before they become mainstream.
• Regularly upgrade your data analytics skills through courses and certifications to expand your toolkit.
• Seek feedback on your reports and presentations to refine how you communicate insights to ensure clarity, relevance and impact.
• Develop and refine customer engagement models, like personalized marketing and customer support strategies, based on social data insights.

Through ongoing learning, you can equip yourself to turn social data into insights that drive action.

Supercharge your career as a social media analyst

You have the power to break social data out of the marketing silo and impact every area of your business. Your deep data analysis skills are invaluable, whether you’re part of a larger team or working solo.

If you’re on a team, use your unique perspective to drive cross-departmental insights and strategies. And if you’re still working as a social team of one, embrace the skills and habits of an analyst to become a more well-rounded, influential marketer.

Ramp up your skills and learn how to use social media competitive analysis for new strategies to gain an edge.

The post 6 skills social media analysts need in 2025 and beyond appeared first on Sprout Social.

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The greatest hits: Repurposing your best content for social media

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. And, frankly, some days you don’t have the time to create fresh social content from scratch.

When it comes to social content creation, it pays to work smarter, not harder. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

In this article, we’ll discuss repurposing content for social media and how to make your content work for you, instead of the other way around.

Why it pays to repurpose content for social media

There are many strategic benefits to repurposing content for social media.

What does this process look like in practice? The Sprout Social Index™ is our annual data report that speaks to the entire marketing industry. But we also include data points that are specific to certain disciplines and can be used to capture the attention of niche audiences.

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. Plus, we consistently pull graphics from the report to include in our social media content.

Here are the key benefits of having a content repurposing strategy:

Saves time, money and effort

Social media content creation for multiple networks is time-consuming. However, it’s an effort brands need to take if they want to remain relevant with consumers. According to Sprout Social’s 2024 Social Media Content Strategy Report, social media users connect and consume content differently across social platforms. To reach your target audience, you’ve got to post relevant, entertaining and educational content in multiple places.

However, with tighter budgets and lower head counts, brands have to figure out how to make the most out of every marketing resource they have available.

When you have a content repurposing strategy in place, you optimize your efforts and spend. Of course, you should avoid sharing the same content everywhere, all the time. It’s important to take into account each social network’s unique features and demographics so the content you share aligns with what your target audience is looking for.

Reinforces the brand message

Sharing consistent messaging across different formats strengthens your brand’s identity on social, reminding followers who you are and what you stand for. Remember the “Rule of Seven”? Prospects need to see or hear a brand’s message at least seven times before taking any action to make a purchase.

When you repurpose content for social media, you double down on key brand messaging. According to the 2024 Content Benchmarks Report, brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled. That’s a lot of opportunities to find creative ways to repurpose content and remind social followers about your unique value proposition.

Builds share of voice on a topic

Share of voice is a metric for how much your brand dominates a conversation in your industry compared to your competitors. For example, Sprout is a frontrunner in conversations about social media influencers. Repurposing content allows brands to maintain steady content production volume, so they can maintain and grow share of voice on social without having to create a bunch of net new content.

The next time your target audience searches for that topic on social or in a search engine, your brand may be at the top of their search results—proving to your audience why you’re the authority in this area. (We’re always on the front page of search results for social media influencers, for example).

When you repurpose content for social media, you play the long game. It’s not just about saving time and money, it’s also about increasing visibility and authority over time.

What to consider: Best practices for repurposing content for social media

If you don’t have a strategy for repurposing content for social media, it can feel a bit overwhelming to start. Where do you begin? What workflow is right for your team? How much repurposing is too much? Don’t worry—the following best practices will answer your questions so you feel confident when getting started.

Identify high-performing content

Before you dive into recycling your content, you should know that not all content lends itself to this particular art form. For content repurposing success, you’ve got to select the right content to reuse in the first place.

Put your best foot forward, as the saying goes: Prioritize content that performs well, resonates with your audience and will meet your needs and goals. Having a goal in mind makes it easier to determine which content to include in your curation strategy. Goals can include:

• Raising brand awareness in a certain industry
• Connecting with your audience
• Driving organic traffic back to your website
• Supporting leads or trials

Consider which social media metrics you’ll use to determine your best-performing content. For example, if your goal is to increase engagement across networks, repurpose content that has a high number of likes, shares and comments. If your goal is to increase follower growth, consider repurposing content that has previously had the most mentions, comments and shares. For brands that want to drive organic traffic back to a landing page or website, repurposing content that has a high click-through rate makes the most sense.

Check if the content you want to repurpose is evergreen or time-constrained. An article that performs well year-round may be easier to repurpose right now, while event-specific or seasonal content may need to be carefully scheduled before posting.

Choose the right channels

Repurposing content for social media also means you need to consider where it’ll be posted. The right channel makes all the difference—how you tell the story is equally as valuable as the story itself. Your repurposing strategy needs to consider audience network preferences, along with your social goals for the year.

For example, if your audience is largely active on LinkedIn and one of your goals is to increase visibility on that network, then you’ll want to consider how best to repurpose content that’ll get more eyes on your feed.

While LinkedIn is a great space for sharing thought leadership content, be sure to think about what else social media users want to see on that channel. This will help you increase visibility on that network and improve social follower retention as well.

In addition to considering which of your networks are most active, focus on what types of content consumers are looking for as a whole across networks. Industry trends can shift and fade quickly for each network, so it’s also important to have a pulse on where social is going. For example, short-form video is currently king, which means that social networks that support and promote that format will likely continue to see growth.

Tailor content to each platform

Know your audience. Think about what your audience on each network expects to see from you. For example, if your Instagram followers consistently react well to short-form videos from your brand, repurpose more content into that format. Be sure to surprise and delight your audience with something unexpected every now and then too, such as a GIF or meme, so that your social network feed isn’t all the same.

Considering the right format for each social network is key because what works for one network isn’t going to be right for another. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Instead, users want to see shorter videos under a minute on X, along with static images, text-only posts, GIFs and memes.

Don’t overlook emerging networks you’ve recently started using. Repurposing content may provide an opportunity to increase your visibility on those networks and establish your brand as a leading voice in the space. Take Threads, for example. While only 15% of our survey respondents have a Threads profile, there’s significant potential for growth.

Use AI to save time

If you’re thinking about how to repurpose content for social media in less time, consider the many AI tools available that can help.

AI tools can enhance social media content creation by making new versions of tested formats. For example, marketers using Sprout Social can use our Suggestions by AI Assist tool to generate custom copy that aligns with their brand’s voice and audience preferences, supporting their copywriting efforts.

To enhance your repurposing strategy with Suggestions by AI Assist, try using the tool to rework top-performing posts. This allows you to create three fresh versions of a proven format in no time.

How to repurpose high-performing content into a social media post

After compiling a list of your best pieces and determining the social networks to focus on, it’s time to repurpose your content for social media. But, beware of social media saturation—social media users are sifting through a ton of social media content, so it’s best to offer quality over quantity. Here are some ideas to help kickstart your creativity, stand out from the crowd and turn any piece of content into an engaging post for your networks:

Post X threads

While one X post is only 280 characters, you can expand your content by posting threads instead. Use X threads to share detailed and complex information that doesn’t lend itself well to a single post, such as blog content. It’s also a good way to share resources, lists and tips and tricks with followers.

Cross-post your livestream

Extend the life of your livestream event by saving and uploading videos to YouTube, sharing snippets to X or trimming clips for an Instagram post or TikTok. You can also use screenshots and quotes for non-video posts to capture your audience’s attention or tease what’s to come. The possibilities for repurposing livestreams are endless. You can even turn memorable moments into GIFs and memes for more shareability.

Make it a GIF

Have a video clip or animation that brings a smile? Turn it into a GIF. Plenty of free tools exist to do this, and GIFs make for eye-catching posts that can be used to promote a piece of content or a new product. Starbucks, for example, created a simple GIF that showcases the cold foam in their new product in a fun way.

Ask a question

The same questions used to spark comments at the ends of videos and blog posts can be repurposed on other platforms. Create a static image with the big question, for example, or take the poll route. LinkedIn Q&As and Facebook and X Polls all create opportunities to engage your audience with existing content or tease a new report that’s on the way.

We asked a question on an Instagram carousel which pointed followers to our LinkedIn live event on the same topic.

Provide an answer

Search your Facebook and LinkedIn communities for questions you can answer with an existing article. By repurposing content and/or linking to it in your response to queries, you build relationships and increase the chances of being found by others asking the same question. This approach also shows social followers you’re paying attention to their questions, preferences and needs.

Amazon answers a question in the video below, engaging followers with a subject matter expert. Similar content is used in a blog post by Amazon as well.

Rework written content for Instagram

Even written content can find a home on a visual platform like Instagram. But don’t just copy and paste a paragraph as your Instagram post; consider pulling out salient data points or quotes to build a visual social narrative around. A lengthy report also works as fodder for a series of short videos sharing key information. Instagram carousels are great ways to share text-based content—just be sure to implement design best practices to tell the story visually.

We noticed an increase in interest in building an executive social media presence, so we wrote a guide on it and created an Instagram carousel featuring three compelling reasons for executives to focus on their social media presence.

Turn a webinar into a video

Webinars offer informative and educational content for social followers, but often, followers need to watch them live. Why not turn a webinar recording into a social video, similar to what SAP has done below. In this case, they’ve used the whole webinar as a video, but you can also slice and dice the recording into bite-sized pieces for different social channels.

Focus on the numbers

Stats on social media tend to capture a lot of attention, especially in industries where building credibility and expertise matter. Create stat-based static graphics or short videos that use your brand’s research from reports and white papers to showcase your authority in the space.

Use the power of a memorable quote

Looking to spark conversation, build authority‌ or drive engagement? A powerful quote can make your content stand out.  Comb through your blogs, reports, interviews and other text-based content for a quote that’ll capture your audience’s attention. Share it as a static graphic on your networks.

Smart content repurposing generates exponential returns

If you already have high-performing content, it’s time to use it across channels. With a little creative reformatting and thoughtful placement, social media marketers can make the most of all their brand’s greatest content and reduce the content generation workload. It’s a win-win.

Want more tips to make a lasting business impact with your content strategy? Download Sprout’s Network Content Strategy Report and get findings to help you prioritize your budget and bandwidth to deliver the greatest return on investment from your social efforts.

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Your complete guide to creating a Reels strategy for Instagram and Facebook

Instagram has evolved, but the channel’s focus on visuals has remained. From selfies to beautiful plates of food to well-crafted travel shots, Instagram is the choice for sharing and enjoying images. In the last few years, Meta launched Instagram and Facebook Reels. If you’re not using them already, Reels should be the next addition to your Instagram marketing strategy.

In this comprehensive guide, we’ll dive into what Reels are and how your brand can take advantage of these bite-size videos. We’ll share tips from Meta for creating a successful Facebook and Instagram Reels strategy, including how to boost your Reels to reach a wider audience.

What are Instagram Reels?

Instagram Reels are short-form videos that offer you options beyond the square sizing of the network’s feed. Reels have a 9:16 aspect ratio and can be 15 to 90 seconds long. Users have the option to add background audio, whether a voiceover, music or trending sound. In contrast to long-form and typically more polished videos, Instagram Reels are bite-sized, casual and highly discoverable. When posting a Reel, you can choose to add it to Facebook and Threads too.

Joana Rocha, Senior Technical Partner Manager for Reels Ads, Video and Threads at Meta, says Reels are a major driver of Instagram traffic.

“Approximately 50% of time spent on Instagram is on Reels,” she says. “Reels is a rich, growing, creative canvas where brands can turn attention into action.”

Rather than showcasing long-form scripted content such as an in-depth tutorial, these are meant to be quick videos for entertainment or education. You can select a cover for your Reel, so it seamlessly blends into your main feed’s grid style. Instagram profiles also have a Reels section that displays a Reels only grid.

Instagram and Facebook Reels algorithm explained

Meta’s goal is for users to easily find and view content that resonates with what they enjoy and Reels play a key role.

“Our aim is to make Reels entertaining, relevant and inspiring,” Rocha says. “We know it’s important to recommend content that does that, and will continue iterating on the experience to make it better.”

Instagram and Facebook’s algorithm takes several factors into consideration when serving content to users. This includes inputs from individual users themselves and broader patterns from the community. The algorithm caters suggested content to users based on their interests and content they’ve liked or commented on. Trending and popular Reels from across Instagram are also suggested. Rocha says the goal is for both types of content to inspire individual users to create Reels of their own.

How to make a Reel on Instagram and Facebook

We’ve put together a quick start tutorial for how to make a Reel on Instagram and Facebook so you can get started.

How to make a Reel on Instagram

Follow these steps to create a Reel on Instagram:

1. To get started, navigate to your brand’s profile page and tap the plus sign at the top right of the app.

2. Select Reel from the Create menu.

3. Once you’re here, you’re ready to start making your Reel! If you’ve pre-recorded and edited a video, you can upload it from the initial Reels screen. Otherwise, choose Camera near the top right to record a new Reel.

4. Before you record, choose your timeframe. You can select 15, 30, 60 or 90 seconds from the Length option on the right side of the screen. This will determine how long you can spend recording your Reel.

5. You can stop and start recording at any point to switch camera angles, record different subjects or do quick costume changes. Be as creative as you want when creating a Reel on Instagram. You can also use different templates or effects on Reels when recording on your phone.

Before moving on to your next snippet, you can delete and re-record or trim any parts of your previous snippet. Instagram also gives you the option to speed up or slow down your Reels recording for an added effect to your video.

6. Once you’ve finished recording, you can add music and effects, including on-screen text. Press the forward arrow to preview your Reel and make sure it’s what you want it to be.

When adding text and overlay effects to Reels, keep in mind key video specs. Rocha recommends, “Work within the safe zones so your text sticker overlays, calls to action or key messages aren’t obscured by the Reels user interface. Keep the bottom 35% of your 9:16 creative free of text, logos and other key elements.”

7. Lastly, write your caption and search for Instagram Reel hashtags to add to your caption (or comments after publishing). Then decide where to share your Reel on your profile before you publish it.

How to make a Reel on Facebook

Publishing a Reel on Facebook is fairly similar to Instagram, especially in terms of features and effects. Follow these steps to create a Reel on Facebook:

1. Go to your brand’s profile page and select Video. Here, you’ll see a Create Reel option listed before your previously posted videos.

2. Begin recording or select a previously recorded video. You can select different effects, use a green screen, change the speed and more. You can stop recording and start again at any time to create a new scene. You can also add music or other audio and any additional effects before publishing. Remember Rocha’s tips about overlay and text placement apply to Facebook as well.

While you can craft a Reel in the Instagram and Facebook apps, Sprout Social’s platform makes it easy to upload and post Reels. You can upload a thumbnail image for the main feed. You can use the Compose feature to plan out your content in advance, schedule it and track performance against your goals. When choosing a day and time to schedule, consider the best times to post on Instagram or use Sprout’s Optimal Send Times™ to automatically select the time your audience is most active.

Reels best practices and tips

With so many options to create and customize your Reels, here are some best practices and tips to help you navigate where to begin.

Create engaging content

Sometimes the social media content you make doesn’t need to have a sales or conversion objective. Instagram Reels give you the opportunity to make and share content simply for your audience to enjoy, helping you build customer relationships and connection with your followers. Showcase your product, your team or your service in an authentic way by creating unique content.

Here are a few ideas to get you started:

• Make fun content for your audience. The entire point of Reels is to make bite-sized content that excites your audience and gets them to follow along for more great content.
• Create tutorials. Instagram Reels is the perfect place to make short, easy-to-follow tutorial clips that showcase how to use your product or service, or how to do something that’s relevant to your industry.
• Share behind-the-scenes videos. Introduce employees, show off new products yet to launch, share how your product is made, etc.
• Show off products. Take videos highlighting new product releases or showcase how your products can be used.
• Repurpose videos. Has your brand already developed a presence on other networks that support video? Repurpose your videos to save time from creating net new content.
• Promote sales with Instagram Reels. Let your audience know when you’re offering sales and discounts by sharing announcements on your Instagram Reels.
• Make educational content. Instagram Reels is a great place to put 15-90 seconds educational snippets that explain a concept to your audience that’s relevant to your business or industry.

As part of your engagement plan, make sure you post your unique content during the best times to post on Facebook or Instagram to maximize visibility and engagement with your audience.

Add interactive elements

Reels can up level your visual content by making it more interactive. Beyond inspiring discussion in your comments, interactive stickers and text can grab viewers’ attention and keep them focused on your content longer. Add a poll or quiz to incorporate trivia or get a feel for customer opinion on a topic. Insert a question submission box as part of an “ask us anything” Reel and respond in future posts or on an Instagram Live. You can also add emoji sliders and animated graphics for additional quick but fun interactions.

Use trending songs and sounds

Instagram trends are often tied to specific audio. Newly released songs that trend on social media often find their way to the radio and older songs can experience a resurgence in popularity if they go viral. Audio and visuals go hand in hand in this medium, according to Rocha.

“Audio—whether that’s music, voiceover or sound effects—is a key driver of engagement and entertainment on Reels,” she says.

When making a Reel, browse trending sounds and select one that fits your content. Sometimes these sounds have memes or dances tied to them, so consider participating the way other users are if possible. Look for sounds emerging in popularity instead of one that’s already viral to stay ahead of the curve. Be sure to listen to the full sound and understand how it’s being used to confirm it’s brand appropriate. Also consider consulting with your brand’s legal counsel during internal content approval processes to confirm usage rights and legal compliance.

Respond to comments and feedback

Once you’ve posted your Reel, it’s validating and exciting to see comments roll in. Be sure to respond to comments, especially relevant ones, on a regular cadence. Whether answering questions or playing off of humorous comments, your brand’s audience will appreciate the reciprocation.

Sprout’s Smart Inbox will help you respond to comments across networks. Comments left on your posts appear in the Smart Inbox, eliminating the need to switch back and forth between apps and tools.

Partner with creators and influencers

Reels can be an impactful addition to your influencer marketing approach. Influencers and creators can be concepting and production partner for Reels. Rocha says influencers fuel the Reels ecosystem and can drive business outcomes from discovery to purchase.

“53% of people we surveyed agree they are more likely to purchase an item if it’s been promoted by a creator on Reels,” she says.

Rocha says that adding partnership ads on Reels to existing campaigns can led to a median 5% improvement on cost per result and a 20% higher conversion rate. In short, partnering with an influencer on a Reel can mean big return on investment (ROI) for your brand.

When selecting influencers to work with, look for those using Reels successfully. Sprout Social’s influencer marketing platform can help you locate and connect with influencers who’ll be a great fit for your brand. You can negotiate a partnership that includes Reels specifically, whether made by your brand featuring the creator or crafted by them.

Boosting Reels on Instagram and Facebook

Boosting your Instagram Reels extends your reach. You can boost Reels on Instagram when publishing them. You can also boost a Reel on Facebook by selecting the “Share on Facebook” option before publishing and then following the prompted option to boost to more people. To boost a Reel, choose it from your profile and then select Boost Reel in the bottom right. This will take you to a dashboard where you can choose a target audience, duration of ad and other specifics for your boost.

You don’t want to boost every Reel you post, however. Be strategic in your selections. You may want to boost Reels that tie to a broader campaign, feature new products or are part of your holiday marketing strategy, for example. You can boost a Reel you just published or previous ones that have performed well.

Within Sprout, boosting Reels on Instagram or Facebook is easy and shows up in several areas within the platform as an option. You can boost any post you publish within Sprout with the “boost post” option in the publishing workflow. You can also find options to boost in the content calendar and in reports. If you see a post is performing well, you can boost it with just a few clicks.

How to measure Reels performance

Once you’ve done the hard work of creating, editing and sharing a Reel, you’ll likely be eager to see how it performed. Track metrics like comments, shares, likes and engagement rate. For Reels specifically, you can add views as an additional video-specific metric.

Instagram insights and Facebook analytics enable you to monitor how your Reels are doing within native dashboards. You can see insights for individual posts and view them alongside all of your Instagram or Facebook content.

With Sprout’s analytics dashboard, you can track all of these metrics from Instagram and Facebook in one location. Reporting in Sprout streamlines data from all of your other social networks to give you a look at the bigger picture. This can help you understand how your Reels are received on Instagram and Facebook and uncover nuances between the two audiences and channels.

Start creating Reels today

There’s no better time to get started with Reels on Instagram and Facebook. With these short, digestible videos, you’ll be able to build a more engaged audience. Using the tips in this article, you’ll be able to start experimenting and find what resonates most with your customers. Once you find your rhythm, boosting will maximize your efforts and increase social ROI for your brand. Having the right tools in place will help you seamlessly integrate Reels into your social strategy–explore our guide to the top Instagram marketing tools to consider.

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