By now, you’ve heard a great deal about social media engagement. You know that it’s not all about getting a big following. You know it’s about getting a big following of the right people. You know that building an awesome, engaged community around your brand, product, or idea is key to tapping into existing markets—and creating new ones! And you know that social media is a great place to maintain relationships with your customers long after they’ve decided to pay you. But how does that happen? Or maybe a better way of putting that is, “How do I know it’s…
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