A common challenge for many companies is understanding how their social media efforts are driving results for their business. Often times it’s unclear exactly which social content is most effective at creating new business opportunities, generating revenue or accomplishing other important business goals. One way that you can overcome these challenges is by developing key reports to analyze how your social media efforts are performing. Collecting data to better understand your campaigns can help you identify what content is resonating with your audience, which social channels are most effective and how you should adjust your content moving forward. Use and…
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