Wednesday 25 November 2015

Give us a break KitKat, emojis ain’t free ad slots

KitKat edit 2
KitKat is heading towards hitting its rather conservative petition goal on Change.org aimed at convincing the Unicode Consortium to accept a new /‘\ emoji, a snapping KitKat, as the universal symbol for taking 10 minutes away from your desk. This isn’t the first emoji stunt created by a brand and facilitated by the world’s petitioning platform, Taco Bell fought and won its attempt to get the traditional Mexican dish that has made its name accepted in the Unicode 8.0 update in June this year. More than 32,000 people signed their name to the ’cause’ and the Unicode Consortium duly took notice. In a bid…

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