When most marketers finish a piece of video content these days, the first response is usually to plop it center stage on your website. Then you probably do a rapid “spray” campaign–get you, your mother and everyone you know to share it across all your social media networks. While obviously this approach is fairly easy and straightforward, that doesn’t mean that it’s the best one. And this is because user behavior and how they expect to interact with video is very different on each social media outlet. Not to mention that each channel has its own restrictions and capabilities when…
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