Friday 4 March 2022

Why Zelenskyy’s ‘selfie videos’ are helping Ukraine win the PR war against Russia


It seems straight out of an action movie: As the capital city becomes a war zone, the defiant president looks into the camera and delivers a clear and compelling message: “I am here. We will not lay down any weapons.” That’s exactly what Ukrainian President and onetime actor Volodymyr Zelenskyy did on Feb. 25, 2022, in a selfie-style video viewed 3 million times within an hour – part of an effort to mobilize international opinion against the Russian invasion of his country. And it appears to be working. The comedian-turned-politician is credited with convincing European leaders to take actions considered…

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