Have you seen your website’s earnings from third-party advertising crash over the past few years? It’s going to get worse. A lot worse. Facebook’s Instant Articles platform is just the latest factor that could reduce your advertising income. Put that alongside ad blockers and users’ bandwidth limitations, and you can see that if you intend to make money from your publishing properties, drastic changes are likely necessary. Two sides of the Instant Articles coin The perception is that the handful of large publishers who were in on the Instant Article launch last year were handed a great deal, with Facebook bending over backwards…
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