How to run a successful Snapchat geofilter campaign

In February 2013, Snapchat was funded at a $50 million valuation, and estimates as of May 2016 value the company at $22 billion. Many brands, large and small, are now beginning to realize the full potential of Snapchat’s local, context-driven, and engaging array of ad products. Brands with both a physical and digital presence can benefit from the integration, measurability, and flexibility of Snapchat’s location-based advertising products. Large brands, such as Jameson, McDonald’s, and others, have released Snapchat geofilters in multiple locations nationwide. By partnering with Snapchat’s ad team, they have been able to roll out custom, contextual art that…

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