With last week’s launch of Instagram Stories, there’s no question who Facebook’s trying to put out of business. It’s not the first time they’re taking aim at Snapchat, but it’s definitely the one that will have the heaviest impact. There are a few key reasons why Instagram Stories is Facebook’s biggest chance of winning the battle for ephemeral messaging – and they primarily have to do with features Snapchat is currently missing. Powerful discovery One of our editors already picked up on one of the biggest problems with Snapchat: it lacks any kind of user discovery. Right now, the only way to add people…
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